Disney And Google Partner Up To Offer Fans Extraordinary Interactive Experiences To Celebrate “Star Wars: The Force Awakens”


(PCM) Disney announced today that in an unprecedented collaboration with Google, Star Wars fans will have an opportunity to share in immersive experiences—Awaken the Force Within and Google Cardboard Virtual Reality—in celebration of Lucasfilm’s Star Wars: The Force Awakens.

Awaken the Force Within global program starts today and fans logging onto google.com/starwars can make a choice to be on the Dark Side or the Light Side for the upcoming Star Wars: The Force Awakens. Their favorite Google apps will transform to reflect the path they choose. Special experiences have been developed for Android Wear Watches, Google Calendar, Chrome, Chromecast, Gmail, Google Maps, Google Now, Waze and YouTube with added features for fans to discover on their Inbox by Gmail, Google Translate and Google Search.

Coming on December 2 is a new virtual reality experience developed along with Google and Verizon. This will feature the first-of-its-kind serialized Google Cardboard Virtual Reality (VR) experience that combines a compelling story and exclusive, never-seen-before content, which ties directly into the opening of Star Wars: The Force Awakens, with the very latest cutting-edge Virtual Reality technology.

ILMxLAB, a laboratory for immersive entertainment from Lucasfilm, Industrial Light & Magic and Skywalker Sound, created the Virtual Reality content for the Google Cardboard VR Experience utilizing the group’s combined expertise in special effects, design and artistry.

The Google Cardboard Virtual Reality experience launches via the official Star Wars app and is available on both Android and iOS devices.

Four custom Google Cardboard viewer designs featuring popular Star Wars images will also be available exclusively in Verizon stores beginning December 2.

About the movie: 

Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as Star Wars returns to the big screen with Star Wars: The Force Awakens.

The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by Lawrence Kasdan & J.J. Abrams and Michael Arndt.

The post Disney And Google Partner Up To Offer Fans Extraordinary Interactive Experiences To Celebrate “Star Wars: The Force Awakens” first appeared on Movie News & Reviews.

Mattel Fights Gender Stereotypes With “Fierce” Moschino Barbie Ad


(PCM) In the midst of strong sale declines, Mattel has made another attempt to rebrand themselves, as well as, fight gender stereotypes with their new ad for Moschino Barbie. For the first time in Mattel’s history the ad featured a boy playing with the doll as he adorably utters the phrase “So fierce”!

The ad seems to have had a positive impact for the company as everyone is loving the young boy and many are praising Mattel for taking a stand against gender norms. It is Mattel’s hope that this ad will open up their company to an entirely new demographic of customers. The holiday shopping season is fast-approaching so the timing for the ad could not have been any better for the company.

Mattel has tried to rebrand itself and Barbie in the past, however their efforts have previously backfired, especially when it came to the 2010 doll and book “Barbie: I Can Be A Computer Engineer”. While it may have seemed like a great idea at the time, the book showed that Barbie still needed assistance from her male counterparts for the computer engineer job and Mattel received a ton of critical backlash.

What do you think of the new Barbie Moschino ad? Will it be enough to put the company back in the green again this holiday season?

The post Mattel Fights Gender Stereotypes With “Fierce” Moschino Barbie Ad appeared first on The World Of Pop Culture.

New Jersey Mall Makes Kids Pay To Visit Santa! Further Proof That Nothing Is Free Anymore!


(PCM) Parents are outraged with the news that if they bring their children to visit Santa Claus at the Cherry Hill Mall in Cherry Hill, New Jersey they will now have to pay a fee. While it is not uncommon for malls to charge for the photo with the mall Santa, most do not charge for the actual visit.

Many feel that the move to begin charging an admission fee just to visit Santa goes directly against the overall spirit and ideology of the holiday and the price could force some low-income families away.  The admission prices for Cherry Hill Mall’s “Adventure To Santa” will cost anywhere between $35 to $50 and according to the Philadelphia Inquirer will include photos and a video of the child’s experience.

The same attraction at Cherry Hill Mall was offered for free last year, however the mall’s management company claims that they are only one of 12 malls in the country that offer the “Adventure to Santa” attraction. The attraction features characters from the animated film Shrek, a virtual sleigh ride, a concert performed be elves and a wide-array of games to play.

What ever happened to just waiting in line, sitting on Santa’s lap and reading off your wish list?  Can anything just be simple anymore, as we know it certainly can’t be free!

The post New Jersey Mall Makes Kids Pay To Visit Santa! Further Proof That Nothing Is Free Anymore! also appeared on PCM Lifestyle.

KFC Gears Up To Begin Delivery Service To Select U.S. Cities


(PCM) KFC has made the announcement that they will begin offering delivery service to allow customers in two select U.S. cities to have buckets of their delicious fried chicken delivered straight to their door. This will be the first time that a chicken chain franchise will be offering delivery service here in the States.

Starting now, KFC customers in both Los Angeles and San Francisco can have food delivered to their homes. The company says that they plan to expand the delivery service to Houston later this year and depending on how well things go, they may expand to other cities next year.

KFC partnered up with a company called DoorDash to deliver its chicken, biscuits and coleslaw and other food items. Customers will have to make orders through DoorDash’s app or website to utilize the service.  The one downside to the new KFC delivery service is that the prices will be quite a bit higher and the delivery service fee will be anywhere between $4.99 and $6.99 depending upon the customers location. KFC’s value meals, however, such as its eight-piece $20 Family Fill Up will stay the same price. All menu items at the restaurant will be available to order for the delivery service.

In recent years more and more fast food companies are beginning to offer delivery services. Chipotle, McDonald’s and Starbucks work with delivery company Postmates. And Taco Bell, which is also run by KFC owner Yum Brands, works with DoorDash to deliver in certain cities. The chains partner with DoorDash and Postmates because they provide delivery people, an expense that the restaurants don’t have to worry about.

The post KFC Gears Up To Begin Delivery Service To Select U.S. Cities also appeared on PCM Lifestyle.

Company Promises To Ship Authentic New England Fall Foliage!


(PCM) Nothing beats living in the Northeast region of the country and witnessing the start of the fall season when the leaves begin to change and turn gorgeous colors of gold, orange and red. However, not everyone is blessed to be able to live in or visit the area during the fall season, so a company has come up with quite the odd solution.  Ship those gorgeous leaves by mail!

ShipFoliage.com will deliver authentic New England leaves right to your doorstep, no matter where you live in the country. You can order a bundle of three leaves for the price of $19.99. Whoever thought you could actually be making profit off the tons and tons of leaves that people in the Northeast region blow, rake and bag off their lawns.

The company promises that the leaves you order are completely authentic and are the most perfect leaves possible. According to their website, “All leaves are collected from New England, and undergo a unique preservation process. The process enhances the foliage color contrast and also preserves the leaves for years to come!” They go on to say “Our foliage experts hike all around the Northeast in search for the perfect leaves. During our collection phase we sift and filter through our inventory, hand selecting only “Grade A” foliage.”  Well, there you have it!

The company even promises to color balance your leaf selections and you can create a mixed bundle. They even offer rush delivery for those that just can’t wait to get their hands on the beautiful fall foliage and need it in their lives immediately!  This whole thing kind of reminds of the folks behind ShipGlitter.com, just a whole lot less messy!

The post Company Promises To Ship Authentic New England Fall Foliage! also appeared on PCM Lifestyle.

Playboy Magazine Set To Stop Running Photos Of Fully Nude Women


(PCM) Beginning in March of 2016, it has been revealed that Playboy magazine will no longer run photos of fully nude women in their publication. They will instead feature women is provocative poses, however they will not be completely nude.

The change comes at a time when pornography is readily available in both full color and high definition all over the internet so the need to find it in print publications has become less necessary.

Playboy magazine shared a huge part in creating the sexual revolution that occurred back in the late 1950’s into 1960’s, as they brought full-on nudity out from behind closed doors and into the living rooms (or bathrooms) of people across the nation.

While up until now the magazine has always featured full nudity, the Playboy magazine website banned nudity back in August of 2014. Playboy claims that when they made the move to ban nudity on their website they saw nearly a 400% increase in monthly unique visitors.

When speaking to the New York Times, Playboy CEO Scott Flanders said “The political and sexual climate of 1953 … bears almost no resemblance to today. We are more free to express ourselves politically, sexually and culturally today, and that’s in large part thanks to Hef’s heroic mission to expand those freedoms.”

The Times also reports that when the idea to drop the nudes from the print magazine was brought up to Playboy founder Hugh Hefner he agreed with the decision. There will also be a few other changes made to the magazine in addition to dropping the nudes. The magazine will be a bit larger in size and feature a heavier more quality paper.

The post Playboy Magazine Set To Stop Running Photos Of Fully Nude Women appeared first on The World Of Pop Culture.

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