(PCM) Clothing retailer J.Crew has received quite a bit of backlash from the public and several notable fashion bloggers for now offering clothing in a size 000.
The main criticism stems from the fact that many people are feeling that the idea behind vanity sizing has gotten out of control. The size 000 is the equivalent of a size 0 in both the U.K. and Australia. In case you were curious, vanity sizing is the process of retailers manipulating the sizes of their clothes to make consumers feel that they wear a smaller size in clothing.
A J.Crew spokesperson defends the company’s new size 000 clothing and claims that the decision had nothing to do with “vanity sizing”, but rather that the demand for smaller size clothing than they current offer was coming out of Asia, a market that runs notably smaller than many other countries around the globe.
To be fair, J.Crew’s clothing does run up to a size 24, so we suppose they do have to be sure to make an attempt to cover every possible sizing scenario!
What do you think…is a size 000 too small?