(PCM) Calvin Klein’s new ad campaign is sure to raise some eyebrows, as well as, stir up a bit of controversy as it focuses on various aspects of the digital dating universe such as sexting, threesomes and more in a very racy way.
The new ads which were created by New York agency Mother, feature racy photos which are overlaid with various text message conversations about hooking up, threesomes, cheating, and the swapping of nude photographs. The tagline reads “Raw texts, Real stories” and they state that the texts were inspired by actual people and events.
The ad agency says that their team spent some time hanging out with youth living in today’s digital world and learned about many of the digital dating stories which in turn helped shape the new ad campaign. The campaign is set to debut on August 3 in 27 markets and is certainly sure to get people talking which seems to be the point of the campaign in the first place. The new ads were also appear on popular digital dating app Tinder.
Calvin Klein appears to be going in an entirely new direction with this ad campaign, as their previous campaigns featured young celebrities such as Justin Bieber and Kendall Jenner.
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