Calvin Klein Unveils A Sultry New Ad Campaign Focused On Digital Dating


(PCM) Calvin Klein’s new ad campaign is sure to raise some eyebrows, as well as, stir up a bit of controversy as it focuses on various aspects of the digital dating universe such as sexting, threesomes and more in a very racy way.

The new ads which were created by New York agency Mother, feature racy photos which are overlaid with various text message conversations about hooking up, threesomes, cheating, and the swapping of nude photographs. The tagline reads “Raw texts, Real stories” and they state that the texts were inspired by actual people and events.

The ad agency says that their team spent some time hanging out with youth living in today’s digital world and learned about many of the digital dating stories which in turn helped shape the  new ad campaign. The campaign is set to debut on August 3 in 27 markets and is certainly sure to get people talking which seems to be the point of the campaign in the first place. The new ads were also appear on popular digital dating app Tinder.

Calvin Klein appears to be going in an entirely new direction with this ad campaign, as their previous campaigns featured young celebrities such as Justin Bieber and Kendall Jenner.

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JCPenney Employee Sent Home For Wearing Shorts She Purchased From That Very Store’s Career Section!


(PCM) Talk about irony! Sylva Stoel, a 17-year old JCPenney employee was reprimanded and sent home for wearing a pair of shorts that her manager deemed to be too revealing. Here’s the kicker!  The shorts were actually purchased at JCPenney’s, in the career style section nonetheless!

After the incident Stoel took to her Twitter account to express her outrage over the incident and it has since sparked up a huge debate over the presence of sexist behavior against women in various professional environments. Stoel claims she had only arrived at work for about 10 minutes before she was approached by her manager and asked if anyone has spoken with her about the store’s dress code policy during her orientation.

Stoel says that she was never informed that the store’s dress code policy included a no-shorts rule and revealed that she was never given a handbook as well! When asked for details about the dress code, the manager said there were to be no t-shirts, tank tops, spaghetti straps or anything that you were “falling out of” … Stoel claims that she was not “falling out of” her shorts and still says that no shorts was never listed as one of the dress code rules.

The manager asked Stoel how long it was take her to go home and change and Stoel snarkily replied that she would probably take the whole day because she did not plan on returning to the store anymore at all. In a statement, JCPenney stands behind their dress code and says that it in no way targets women. They say that the no-shorts rule applies to all associates, both male and female.

Guess they might want to rethink that career style section, huh?

The post JCPenney Employee Sent Home For Wearing Shorts She Purchased From That Very Store’s Career Section! also appeared on PCM Lifestyle.

Petition Started To Have Target’s ‘Trophy’ T-Shirt Removed


(PCM) A petition calling for the removal of a controversial t-shirt with the word ‘Trophy’ emblazoned on the front from Target stores has been created and has already racked up nearly 15,000 supporters.

The petition claims that the t-shirt in question perpetuates rape culture and that the word ‘trophy’ when used to reference another human being is both objectifying and demeaning. A trophy is an obtainable thing and human beings should not be looked at as such. The petition goes on to say that they feel that Target, being such an influential company, should not be allowed to get away with such irresponsible behavior. They say, “The truth is that millions of women and young girls are taken as ‘trophies’ every year in war, sex trafficking, slavery and rape.”

The t-shirt is part of Target’s engagement and wedding collection and was not created to cause any type of offense. A company spokesperson said that they were created as a fun wink and that they have received an overwhelming positive response from their guests”. Other shirts in the collection have words on them such as “Bride” and “Mrs.”.  It appears that Target has no plans to remove the t-shirt in question anytime soon despite the number of signatures collected on the petition.


The post Petition Started To Have Target’s ‘Trophy’ T-Shirt Removed also appeared on PCM Lifestyle.

Manager Confirms The Existence Of The McDonald’s Secret Menu


(PCM) Rumors have been circulating for quite some time that like many other fast food chains McDonald’s has its’ very own secret menu and it has now been confirmed by the manager of a franchise in Scotland during a recent Reddit AMA session.

He revealed that customers have the ability to mix and match any ingredients they wish, all they have to do is make the request and by willing to pay the difference for any additional add-ons. He went on to say that the most popular secret menu item, at least in Scotland, is “The Land, Air, and Sea Burger” which as you can imagine is a Big Mac, McChicken and Filet-O-Fish smashed into one sandwich.

The item we found the most humorous is the McGangBang which consists of a McChicken inside of a double cheeseburger! The McDonald’s secret menu was not created by anyone at corporate headquarters. It just consists of the numerous ways that customers can combine various ingredients to create some truly unique sandwich combinations.

The Scottish manager does offer up some final advice before ending his informative AMA saying “Do NOT order the grilled chicken. It’s horrible frozen chicken that we defrost and steam and it’s a bit gelatinous.”  Yuck!

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Geek Couture To Invade San Diego Comic Con With 2nd Annual Her Universe Fashion Show


(PCM) The Her Universe Fashion Show, hosted by actress and Her Universe Founder Ashley Eckstein, returns to San Diego Comic-Con 2015 with an all new group of aspiring designers. This year, 25 finalists will present their original “geek couture” designs in the runway show to compete for the opportunity to design a limited edition fandom collection with Her Universe for leading specialty retailer Hot Topic. The 2nd annual Her Universe Fashion Show will take place on Thursday, July 9th at 6pm at the Manchester Grand Hyatt Hotel in San Diego. More than 2,000 fans are expected to attend this exciting runway show celebrating fangirl fashion and pop culture.

The Her Universe Fashion Show is the brainchild of actress Ashley Eckstein. The event not only aims to spotlight fangirl culture but to also support aspiring designers by providing them with a real runway to showcase their one-of-a-kind designs to the world. Two winners – one chosen by the audience and one chosen by a panel of judges, will be awarded the unique professional experience of co-designing a fashion line for Hot Topic retail stores.

Guest judges joining the Her Universe 2015 Fashion Show panel include Hot Topic’s SVP of Merchandising and Marketing, Cindy Levitt; singer/songwriter, voice actress and designer, Traci Hines; Manager of Licensing and Merchandising at Sony Pictures Television, Jessica Nubel; and winners from last year’s fashion show, Amy Beth Christenson and Andrew MacLaine. This year, Andrew MacLaine will be designing the on-stage “geek couture” gowns for host Ashley Eckstein. Actress Ashley Tisdale’s company, Blondie Girl Productions, joins the Her Universe 2015 Fashion Show as a production partner. VP Production and Development of Blondie Girl Productions, Jennifer Tisdale, along with announcer Heath Hyche, will be handling backstage coverage, in addition to contributing as audience commentators. Espionage Cosmetics returns as the hair and make-up sponsors for this year’s event.

“We are so excited to return to San Diego Comic-Con with The Her Universe Fashion Show,” said Ashley Eckstein. “Geek Fashion is a trend that’s not going away and once again we can’t wait to celebrate Fangirl Fashion on the runway. You will not want to miss the stunning pieces created by this year’s designers and the audience will participate by picking one of the winners!”

The 25 talented designers competing in this year’s fashion show come from a variety of backgrounds and experiences. They’ll be creating women’s fashion looks based on anything that is celebrated at Comic-Con, original or inspired by popular media. The finalists are:Lauren Andrews, Ericka Angiuli, Kelly Cercone, Laura Desch, Daisy Evans, Jessica Gonzalez, Lindsay Hamilton, Kathryn Henzler, Sarah Henzler, Hannah Kent, Kristin Koga, Harmony Leiker, Belinda Mendoza, Jennifer Newman, Emily Ong, Laura Cristina Ortiz, Leetal Platt, Tara Reich, Adria Sanchez-Chaidez, Amy Scott, Kristi Siedow-Thompson, Sam Skyler, Jesse Thaxton, Oseas Villatoro, and Erica Williams.

“Last year’s winners Andrew and Amy Beth blew us away with the amazing Marvel collection they designed for us,” said Cindy Levitt, SVP of Merchandising and Marketing at Hot Topic. “It truly hit home with the fangirl, as well as our fashion customer and was a fantastic success! We can’t wait to do it again this year!”

Last year’s Her Universe Fashion Show winners, Amy Beth Christenson and Andrew MacLaine (bottom right with Her Universe Founder Ashley Eckstein) were awarded the unique professional opportunity to design a fashion collection with Her Universe for specialty retailer, Hot Topic. Their exclusive Marvel by Her Universe Avengers Collection premiered in Hot Topic stores and in May 2015 and quickly sold out online but is still available in select Hot Topic stores.

Ashley Eckstein, Hot Topic and the Her Universe team encourages attendees to come dressed in their own geek-inspired fashion for a chance to be recognized and win prizes. The Her Universe Fashion Show promises to be an evening of fun fanfare with special announcements you will not want to miss!

Here is a sneak peek at Ashley Eckstein’s 2015 Fashions:


Her Universe and Hot Topic will also be presenting a special screening of Studio Ghibli’s beloved film Spirited Away on Thursday, July 9th at 9pm at the Horton Grand Theatre in San Diego’s Gaslamp Quarter. Entry to the screening requires a ticket. Drawings for entry tickets at the Horton Grand Theatre will be held on Thursday, July 9th at 9am in the Autograph Area (upstairs in the Sails Pavilion) of the San Diego Convention Center

The post Geek Couture To Invade San Diego Comic Con With 2nd Annual Her Universe Fashion Show also appeared on PCM Lifestyle.

Whole Foods Accused Of Price Gouging


(PCM) If you have ever shopped at Whole Foods, you are well aware that their prices are always quite a bit higher than you would pay at a regular grocery chain. In fact, the grocery retailer has even been jokingly referred to as “Whole Paycheck” over the years. Recently, investigators in New York launched a probe into Whole Foods pricing and discovered that they have been grossly overcharging their customers for years.

In fact, the investigators called it “the worst case of overcharges” they have ever seen! It was found that Whole Food has been overcharging customers over a period of the last five years. The store received violations which included inaccurate weight labels on pre-packaged food, as well as, adding tax to non-taxable items.

To give an example, the cost of pre-packaged coconut shrimp was marked up by as much as almost $15.00 above normal cost, a pack of chicken tenders by about $5.00, and a vegetable party tray by about $6.00. Definitely hurting the pockets of consumers!

A spokesperson for Whole Foods defends the store saying that the pricing often happens on the manufacturing side of things and that the grocers are not to blame for the price gouging. Just last year, Whole Foods paid upwards of $800, 000 in a settlement for overcharging consumers for food based on weight.

Are you a Whole Foods shopper? How happy are you with their pricing practices?

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