USA Network introduced fans to the upcoming original action adventure event series, DIG from powerhouse auspices Tim Kring (“Heroes”) and Gideon Raff (“Homeland”), at San Diego’s Comic-Con today, with a dynamic panel discussion and trailer premiere.
DIG stars Isaacs as Peter Connelly, an FBI agent stationed in Jerusalem, who, while investigating a murder uncovers a conspiracy 2,000 years in-the-making.
The panel featured series’ creators and executive producers Kring and Raff, pilot director SJ Clarkson, writer Carol Barbee and stars Golden Globe nominee Jason Isaacs (“Harry Potter”) via Skype, David Costabile (“Breaking Bad”) and Alison Sudol (A Fine Frenzy). New York Times bestselling author and series consultant, Reza Aslan, moderated. Additionally, attendees in the Indigo Ballroom were treated to a sneak peek of DIG and given a glance at some of the behind-the-scenes action filmed on location in Israel.
USA Network also announced a first of its kind activation with Snapchat, inviting fans to #DIGDeeper with a social media scavenger hunt for the mysterious DIG symbol — which will be hidden in over 40 locations in San Diego’s Gaslamp Quarter. The hunt launched today and culminates in an exclusive meet-and-greet on Friday, July 25, where up to 40 of the most engaged Snapchat followers will have the opportunity to meet with series co-creator and executive producer Kring. To participate, attendees can follow DigOnUSA on Snapchat to receive a video message and start their adventure, scavenging for and snapping photos of the DIG symbol.
In addition to the on-the-ground activation, fans around the country can follow the action digitally with social influencer Jerome Jarre (on Snapchat, jeromejarre). One of the top social media influencers of 2014, Jarre will be snapping his way through San Diego, bringing his followers behind-the-scenes and face-to-face with the DIG stars.
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