Abercrombie & Fitch Says Goodbye To Abs


(PCM) Can we say it’s about time!  Clothing retailer Abercrombie & Fitch has announced that they are doing away with their old highly-sexualized marketing techniques and saying goodbye to using half-naked male models on everything from their shopping bags to billboards. The company says that these flashes of flesh and abs would no longer be welcome in their stories.

It is no doubt that the resignation of former controversial Abercrombie CEO Mike Jeffries has something to do with these much needed changes. Jeffries was well-known and highly criticized over the years for his overly sexual and racist business viewpoints and stirred up ton of controversy when he was quoted as saying that he did not want to see ugly or overweight people wearing the brand. Jeffries stepped down as CEO of the company back in December.

The company claims that they analyzed many sentiments and opinions that came directly from consumers and decided that it was time to make a change. In addition to the marketing and advertising changes the company also revealed that they are revamping the company’s hiring policy which was based on both body type and physical attractiveness. They are taking on a more open-minded approach and also revealed a new dress code which would allow employees when hired to be more individualistic.

These new company-wide changes will apply to both Abercrombie & Fitch stores and Hollister as well!

The post Abercrombie & Fitch Says Goodbye To Abs also appeared on PCM Lifestyle.

People Magazine Titles Sandra Bullock “World’s Most Beautiful Woman” 2015


(PCM) The always humble actress Sandra Bullock has been named by People Magazine the “World’s Most Beautiful Woman” 2015.  Last year the title went to another award-winning actress, Lupita Nyong’o.

People Magazine asked Bullock if she had any thoughts or comments about her new title to which she responded “No, really. I just said ‘That’s ridiculous’. I’ve told no one.” Bullock is a 50-year old single mother and says that she is truly found beauty by raising her 5-year old son Louis.

To keep her excellent figure, Bullock works out with Body by Simone four to five times a week, but claims “Real beauty is quiet. Especially in this town”.  She goes on to tell People Magazine “Be a good person, be a good mom, do a good job with the lunch, let someone cut in front of you who looks like they’re in a bigger hurry. The people I find most beautiful are the ones who aren’t trying.”

People Magazine’s “World’s Most Beautiful Women” issue hit mailboxes and newsstands this past Friday!


The post People Magazine Titles Sandra Bullock “World’s Most Beautiful Woman” 2015 also appeared on PCM Lifestyle.

Odd New Challenge To Mimic Kylie Jenner’s Lips Goes Viral


(PCM) Teenagers online have created a new challenge that has now gone viral in an attempt to recreate Kylie Jenner’s pillow lip pout.  The teens are placing glasses or plastic bottles over their mouths and lips for an extended period of time. The glass or bottle creates an airlock effect, which in turn increases the blood flow and causes the lips to swell.

After removing the glass or bottles the teens are then snapping a photo of the result and posting it on Twitter or Instagram with the hashtag #kyliejennerchallenge. Most of the photos are pretty funny and it does not appear that any of the teens suffered any serious harm taking part in the challenge, however there were a few that looked pretty painful with some bruising around the lips.

Kylie Jenner has been pretty quiet about the challenge, but when asked in several interviews if she had any plastic surgery, she denies having any procedures done. She only wishes that people would stop talking about and focusing on her lips.

The post Odd New Challenge To Mimic Kylie Jenner’s Lips Goes Viral also appeared on PCM Lifestyle.

Sofia Vergara Reveals “I Wish I Had Fake Breasts”

Sofia-Vergara-VF1(PCM) “Modern Family” actress Sofia Vergara is well-known for her incredibly curvaceous figure, however she has revealed during a recent interview with Vanity Fair magazine that the struggle of having big breasts is real.  She revealed “My whole life, buying a bra was a nightmare”.

She went on to say “Believe me, I wish I had fake boobs. I lay down and they completely go down … it’s not fun”!  In the interview, Vergara also vents her frustrations about the commentary that people have about the dresses she chooses to wear to awards shows. People are always commenting that she wears the same style of dress.  She says she wants to answer them and say “What the f**k do you want me to wear? Obviously there is a reason I go for that”.

Vergara also revealed to the magazine how she and fiance Joe Manganiello got together revealing at first she thought he was too handsome for her. The pair met through Vergara’s “Modern Family” co-star Jesse Tyler Ferguson, who passed along her number to Manganiello.

They talked for a while and then Manganiello flew down to New Orleans where Vergara was filming and they pair were inseparable ever since. They became engaged less than one year after dating. Vergara joking says “There’s nothing I would change about him, except for the fact that he is four years younger than me”.

The post Sofia Vergara Reveals “I Wish I Had Fake Breasts” also appeared on PCM Lifestyle.

Kat Von D Won’t Apologize For Controversial Lipstick Shade


(PCM) Beauty retailer Sephora announced that they would be removing a shade of lipstick titled “Underage Red”, part of Kat Von D’s exclusive collection, from their stores after its’ name stirred up quite a bit of controversy online.

The lipstick, which is bold red in color, has been part of Kat Von D’s Seophora collection and available in stores for over a year now, but it only takes one person to become offended to start the chain reaction of online critiques of the name, Kat Von D and Sephora as well.

However, Kat Von D is standing behind the lipstick’s name and is refusing to apologize. She posted the following on her Facebook page to address the controversy:

She says that she finds the comments by others to be both “inaccurate and appalling” and will not apologize nor pull the lipstick from her collection, despite Sephora’s decision to stop selling it in their stores.
This is not the first time that Kat Von D’s shade names for her make-up collection drew in criticism, as back in 2012, she had a shade named Celebutard that created a bit of a backlash.

The post Kat Von D Won’t Apologize For Controversial Lipstick Shade also appeared on PCM Lifestyle.

Facebook Stirs Up Controversy With The ‘Feeling Fat’ Emoticon


(PCM) We are not really sure when “fat” became a feeling, but according to Facebook it is and there is even an emoticon to prove it. However, many people are not pleased with Facebook using “fat” as an option to describe how one may be feeling and are asking that the company remove the controversial emoticon from the list.

There are over 100 emoticons on the list that Facebook users can choose to describe the way they are feeling when posting a status update to friends and followers. These include “happy”, “sad”, “angry” and “sarcastic” to name a few, but many feel that including “fat” on this list is nothing more than body-shaming. They feel that “fat” definitely describes someones body image rather than a feeling.

A group called Endangered Bodies has even gone as far as to create a Change.com petition urging Facebook to remove the “fat” emoticon and thus far the petition has received the support of over 15,000 people.

The petition states, “Fat is not a feeling. Fat is a natural part of our bodies, no matter their weight. And all bodies deserve to be respected and cared for.”

Endangered Bodies fears that hearing the words “I feel fat” can be very damaging to someone who is suffering from an eating disorder, while to others it may seem harmless or funny.

Sources say that Facebook is currently in talks with Endangered Bodies and is aware of the petition, however they have revealed no plans to remove the “fat” emoticon. The company is currently working with the National Eating Disorders Association to provide assistance to individuals who are suffering with an eating disorder of any kind.


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