(Discovery) Discovery’s Shark Week is back and bigger than ever before! Shark Week has once again brought on board an impressive list of marketing partners for television’s longest running must-see summer TV event, which returns Sunday, July 5 at 8PM ET/PT on Discovery. In addition to airing a total of 19 hours of primetime Shark Week programming – the most hours in its 28-year history – Discovery is giving fans the opportunity to experience Shark Week in eleven exciting and jawsome ways.
For the first time ever, Shark Week is partnering with department store retailer Macy’s to celebrate the most anticipated week on television and one of the busiest shopping weekends of the year. Southwest Airlines®, Cold Stone Creamery®, Great Clips, Lush Fresh Handmade Cosmetics, Georgetown Cupcake, Oceana, Volkswagen and Dunkin’ Donuts are teaming up with Shark Week once again to bring even more shark fun to fans. Additionally, San Diego sunglasses company Knockaround joins Shark Week as a first-time marketing partner, and the popular app Hungry Shark Evolution returns to Shark Week for the third time.
Sharks will be the hottest trend this summer. Shark Week and Macy’s are teaming up to bring style and entertainment together to fans across the country. As part of the exciting partnership, Shark Week will take over select Macy’s stores with jaw-dropping promotional displays and fun takeaways for shoppers. Until July 7, Macy’s famed windows and in-store visuals will feature thrilling Shark Week themed presentations at its flagship store in New York City, Macy’s Herald Square, as well as at Macy’s locations in Downtown Boston, Center City Philadelphia and Lenox Square Atlanta. The shark fun continues with additional in-store only promotional displays in Macy’s Century City, Los Angeles and Macy’s at the Mall at Millenia, Orlando.
Southwest Airlines and Shark Week are teaming up once again to make waves this summer. From now until July 12, Southwest and Discovery will deliver exclusive Shark Week content onboard Wi-Fi-equipped aircrafts via free live television, including a first look at Ninja Sharks and three previously aired Shark Week episodes.
In addition to sharks surfing the Wi-Fi in the sky, Southwest and Discovery want you to dive into the Shark Week experience – literally! The “Dare to Dive” sweepstakes will give one customer the chance to win an unforgettable vacation to Aruba and go on a private snorkeling excursion. Visit www.southwest.com/SharkWeek for more information on how to enter for the chance to win a trip to Aruba to see the incredible sharks up close!
As summer heats up, cool down with delicious, frozen Shark Week creations® from returning partner, Cold Stone Creamery® who will once again deliver the “The Most Wonderful Treats of the Summer.” Devour these two tasty exclusive Cold Stone Creamery® Shark Week products: the popular “Shark Week Frenzy” flavor (Blue Sweet Cream Ice Cream with Graham Cracker Pie Crust and Gummy Sharks) as well as returning favorite, “The Great Blue™ Cupcake” ice cream cupcakes, available now until July 14. Dive in and devour these Shark Week creations in any of the over 1,200 stores across the United States and look out for the in-store signage in all Cold Stone Creamery stores nationwide. Additionally, share a photo of your delicious Shark Week creation using #sharkweekfrenzy for a chance to win a trip for four to the Bahamas. Visit www.coldstonecreamery.com/sharkweek/ for official rules and details.
Great Clips, the world’s largest salon brand with more than 3,800 salons in the U.S. and Canada, will partner with Shark Week for the third year. Shark Week heads to the racetrack on Friday, July 5, when NASCAR racer Kasey Kahne, #5 of Hendrick Motorsports, will drive a Great Clips and SHARK WEEK-branded NASCAR racecar in the highly anticipated Daytona Coca-Cola 400 race. Additionally, Great Clips and Discovery will work together to encourage fans to give back through the Donation program; with every Great Clips App download between June 1 and July 12, Great Clips will donate $1 to Oceana’s shark conservation efforts. The Great Clips partnership will include salon takeovers with co-branded signage in salons nationwide.
This summer, stay fresh and clean for a good cause! Returning Shark Week marketing partner Lush Fresh Handmade Cosmetics will once again bring their limited edition Shark Fin Soap to 200+ stores across North America as well as online at lushusa.com and lush.ca from July 5 to July 19 while supplies last. Lush’s Shark Fin Soap was created specifically to promote shark conservation efforts in partnership with Discovery. With every purchase of Shark Fin Soap, Lush’s will donate 100 percent of the sale price to United Conservationists to support their FinFree™ movement. In addition, there will be an on-air PSA, as well as digital and social promotion on all Shark Week and Lush’s platforms.
Shark Week gets even sweeter with custom shark-themed cupcakes from Georgetown Cupcake. As a returning partner, Georgetown Cupcake has created the 2015 Shark Week Dozen, which will be available in all Georgetown Cupcake locations nationwide beginning June 21. Georgetown Cupcake was co-founded in 2008 by sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne in Washington, D.C. They have since opened stores in New York, Los Angeles, Boston and Bethesda, MD.
The forecast is sunny this summer, so stay cool with custom Shark Week sunglasses. Knockaround, a San Diego based sunglasses company that specializes in classically styled frames available in many colors at an affordable price, joins Shark Week as a new marketing partner this year. Knockaround is creating custom, limited edition Shark Week sunglasses, available on their website knockaround.com/SharkWeek starting June 22. Knockaround will donate $5 from every pair of SHARK WEEK sunglasses sold to Oceana’s shark conservation efforts.
Discovery continues its partnership with Oceana, the largest international conservation group working solely to protect the world’s oceans. Oceana will provide access to content, facts, experts and celebrity supporters to help support Shark Week promotional efforts across Discovery. Oceana utilizes science-based campaigns to win concrete policy victories aimed at stopping overfishing, controlling bycatch and protecting essential marine habitats. Since its formation in 2001, Oceana has protected over 1.2 million square miles of ocean, saved innumerable animals including sea turtles and dolphins.
Volkswagen and Dunkin’ Donuts also are onboard with exciting offerings this Shark Week season. Fans can purchase Volkswagen Shark Week co-branded merchandise at participating dealerships across the US and online at DriverGear.VW.com (While supplies last. Limited availability). Dunkin’ Donuts is back again this year with a special Shark Week branded donut in select stores available in early July.
Lastly, Discovery is teaming up with Hungry Shark Evolution, a top app from Future Games of London, a Ubisoft studio, which is available on all major App stores, once again to provide fans with even more interactive Shark Week fun. The shark-themed game, available for download from June 25 onwards, will include exclusive Shark Week in-game content that will take users on an exciting aquatic adventure, featuring a wide range of sharks and creatures, as well as missions and treasures to be found.