Made In America Celebrates Five Years In The City Of Brotherly Love!



(PCM) The Budweiser Made In America Festival has become a Labor Day tradition in the city of Philadelphia and this year the eclectic Jay-Z curated musical extravaganza celebrated it’s fifth anniversary in the city of brotherly love. It has been truly amazing to witness this festival continue to grow each and every year and we don’t think another festival in the country features the same level of artist diversity as Made In America.

At times the Made In America festival can truly seem like a game of spot the celebrity and this year was no different. Throughout the weekend there were many reported (and confirmed) sightings of former President Bill Clinton, Malia Obama, a slew of secret service and S.W.A.T. team officers, Beyonce, Jay-Z, Rick Ross, Michael B. Jordan, and someone even claimed they saw Kanye West on the grounds (but we doubt it). It is a who’s who of the entertainment industry and we adore being right in the thick of it!


Headliners Rihanna on Saturday night and Coldplay on Sunday night absolutely slayed with their performances. We seriously can’t believe it had taken Rihanna this long to coordinate schedules with Jay-Z to make an appearance at the festival, as she has been a Roc Nation artist for years. Reading several other reviews of Rihanna’s performance, we couldn’t believe that more people were taking the time to comment on her clothing and boots (which were fantastic by the way) and not her absolutely amazing showmanship. This lady knows how to commandeer an audience and was hypnotizing to watch.


Rihanna opened with a very dark and soulful rendition of the hit “Stay” which she performed from the top of the soundboard behind the audience before sashaying her way across a lowered catwalk which carried her across the Ben Franklin Parkway directly over top of the audience. It was magical. Rihanna plowed through her hits such as “B*tch Better Have My Money”, “Umbrella”, “Live Your Life” and “Rude Boy”. Fans were hoping that we might get a glimpse of current boy toy Drake at some point during her performance, however no such luck here in Philly.

If we thought Rihanna’s performance to close out Saturday night was impressive, we had no idea what was about to hit with Coldplay’s amazing set to close out Sunday night. They were phenomenal. Vocalist Chris Martin and the rest of the band brought their A-game to their 90 minute Made In America performance.


The stage was bright and colorful and a glorious array of fireworks went off as Coldplay kicked off their set with the trippy “Headful of Dreams”. The band then kicked things into high gear incorporating the entire audience into the show with the use of LED lighted bracelets that lit up in time with the music that was being played. It was an amazing sight to behold. Highlights of their set included “Yellow”, “Paradise”, “Clocks” and a gorgeous rendition of “Evergold” that nearly brought us to tears.

Music has always had the power to unite and looking out around the crowd we saw that unity on full display. There were no lines of separation between race, religion, political affiliation or sexuality. It was just people, coming together as one, getting lost in the music that spoke to our souls.


The overall diversity of this year’s line-up was fantastic, while there were of course some performances we could have lived without for example, the utter boredom we endured during the Sunday evening set from FKA Twigs and not being all that impressed with Edward Sharpe and The Magnetic Zeros, majority of the performances this year were spot-on. We loved rocking out with Collegrove ( 2 Chainz and Lil Wayne), Chance The Rapper,  Jamie XX, Martin Garrix, and DJ Khaled.  Artists such as Gary Clark, Jr and Dorothy are always a treat, however we definitely are hoping that 2017 features just a few more artists that lean heavier on the rock side, as this year was incredibly hip-hop heavy.



What we love about Made In America also has a lot to do with their charitable activities as well. The Cause Village is a wonderful area to visit as it is chock full of ways in which we can all become involved to help our world become a better place. It is not something you see at a lot of other festivals, so we certainly praise Made In America for teaching individuals, especially the younger generation, about the importance of giving back.


The audience, as in years past, was sea of red, white and blue and it was fantastic to see so many young people out having a good time and showing a ton of pride for their country. Diversity is what makes America great and yet again it was wonderful to witness so many people coming together as one in the spirit of music and the close out the summer festival season having the time of their lives.

Please visit the PopCultureMadness Facebook page to see more incredible images from the Budweiser Made In America 2016 festival!

For more information, please visit: 

Made In America Festival |
Live Nation |
Tidal |

Photography credits:
Cynthia Good
Andrew Wendowski
Kevin Mazur (Getty)


This post came fromMade In America Celebrates Five Years In The City Of Brotherly Love! - unSkinny Pop

Rock Allegiance Reveals Daily Band Line-ups, Gourmet Man Food, Craft Beer And Experiences! Interview With Executive Vice President Of Danny Wimmer Presents, Gary Spivack!

(PCM) The Gourmet Man Food lineup, craft beer selections and daily band lineups have been announced for the second annual Monster Energy Rock Allegiance, September 17 & 18 at Talen Energy Stadium in Chester, PA, just outside Philadelphia.


Monster Energy Rock Allegiance will feature a lineup of over 35 bands on three stages, led by rock heavyweights Avenged Sevenfold and Alice In Chains, along with Slayer, The Offspring, Breaking Benjamin, Volbeat and many more. Last year’s single-day debut shattered Talen Energy Stadium’s previous attendance high by nearly 10,000 people, with over 26,000 total in attendance, prompting festival organizers to expand to two days.

Weekend General Admission and VIP tickets–as well as a limited number of single day tickets—for Monster Energy Rock Allegiance are available at

The current daily band lineup for Monster Energy Rock Allegiance is as follows (subject to change):

Saturday, September 17: Alice In Chains, Breaking Benjamin, The Offspring, The Cult, Motionless In White, Baroness, Chevy Metal, Trivium, Buckcherry, Avatar, Max & Iggor Cavalera Return To Roots, Sick Puppies, Jim Breuer and the Loud & Rowdy, letlive., The Apocalypse Blues Revue, Skindred, Young Guns, The Word Alive, Dinosaur Pile-Up

Sunday, September 18: Avenged Sevenfold, Slayer, Volbeat, Chevelle, Pierce The Veil, Ghost, Anthrax, Killswitch Engage, Of Mice & Men, Sevendust, Hellyeah, The Amity Affliction, Neck Deep, Crobot, Twelve Foot Ninja, KYNG, Death Angel, Devour The Day, Hundredth

Festival doors open at 11:00 AM each day.

We caught up with Executive Vice President of Danny Wimmer Presents Gary Spivack to give us some details about this year’s expansion of Rock Allegiance from a single day festival to a multi-day experience.  He tells us “It’s such a crowded landscape with the festival craze in America and Philadelphia is no stranger to multiple shows.  We felt that Philadelphia and that whole surrounding area was such a great rock n’ roll town and region that we wanted to do a festival and we wanted to play it right and kind of put our foot in the water so to speak. We tried a one day and it connected big time and completely sold-out. It had a lot to do with the music and rock n’ roll , but it also had to do with the secondary entertainment that is very key for us that includes our gourmet man food, beverages and our craft beer and all the exciting sponsor and vendor installations that goes along with the festival.

These days if you just kind of throw together a festival by throwing up a couple of stages and have bad beer and corn dogs, people are not going to enjoy it.  People need the overall experience and rightfully so. They want to be entertained musically, but they also want to have a great meal, have some great brews with some great company to make a whole weekend out of it. We put our foot in the water and it connected and it was our goal from all along to have a whole weekend festival for Rock Allegiance.”

Spivack also went on to explain to us how challenging it can be to craft the festival experiences around multiple cities. He comments” It is challenging because America has gone festival crazy and we do our very best job which is painstakingly detailed to make it as global and regional as possible. Sure there are going to be bands that are duplicated at various rock festivals around America, but as long as the experience regionally is separate at each festival that is important to us. The food and the overall experience will be a little different at each festival, some of the bands will have a style that is a little different. Louder Than Life could have a little more of a classic rock lean at times, while Carolina Rebellion could have more of a southern rock element and then Rock On The Range could be a little more alternative, while Rock Allegiance in Philadelphia is more honed in on modern rock or hard rock n’ roll.

Spivack also spoke with us about the challenging of curating these rock festivals saying “We are always raising the bar. We are never going to be satisfied. We are extremely stoked about the [Rock Allegiance] line-up this year and yes, having Avenged Sevenfold with their first appearance in a couple years there and Alice In Chains, Slayer and Offspring and Breaking Benjamin supporting. We are all about bulk and making sure the entertainment value is there all day from entering the venue at noon all the way through to Avenged Sevenfold. We curate it so that if we throw bands like letlive or Crobot or Chevy Metal with Taylor Hawkins they are all very important to the overall festival.

While explaining more about the curating process and band who submit to play these festivals, Spivack comments, “It’s a daily siege! We take submissions and we go after band’s we covet, so we never say no to anybody, we listen to everything. We are always looking for diamonds in the rough and like I said, it’s important to have an Avenged Sevenfold, Alice In Chains and Slayer up on top, but we also look for discoveries whether it’s a band like Crobot or Kyng. We look for future stars of tomorrow and are on the hunt for great new music too.

Spivack also spoke about the genre diversity that is present at many of these festivals and commented on the overall growth saying, ” We started this because we felt we wanted to serve the underserved. There were so many great festivals out there with Coachella and Bonnaroo and Austin City Limits, but no one was really serving the rock fan. I’m not talking about the metal fan or the punk fan or the alternative fan, but just rock n’ roll. We didn’t want to do it in New York or Los Angeles or Atlanta, but where there was the underserved, where a festival hasn’t been. That’s why we did Rock On The Range in Columbus, OH or Carolina Rebellion in Charlotte or Rock Allegiance because there really wasn’t a  hard rock festival in  the Philadelphia area.”

We commented to Spivack that anyone that feels rock is dead needs to come out to one of these festivals and see the massive crowds of everyone gathered together for the love of rock n’ roll.  He says ” I don’t even know what “rock is dead” means. You come out to our shows, for example Rock Allegiance which sells out and what does that tell you? It tells you that yeah, we might be the most popular kid in the classroom or the sexiest girl at the dance, but you don’t have to be. You just have to put together a ton of great bands at a good ticket price and offer great entertainment value and people will certainly come.”

PCM is proud to be offering up TWO pairs of GA Weekend Passes for Rock Allegiance….click here to enter for your chance to win!

Here’s a preliminary list of Monster Energy Rock Allegiance onsite experiences, including Gourmet Man Food and craft beer, as well as nonprofit organizations with a presence at the festival:

Gourmet Man Food: Monster Energy Rock Allegiance features a Gourmet Man Food experience celebrating what makes Philadelphia cuisine famous, unique and delicious. The current Gourmet Man Food lineup includes: Angry Bird Grill • Baby Blues BBQ • BrazBQ • Cheese E. Wagon • Chef Donte’s Delicious Dishes • Chickie’s & Pete’s • Dos Hermanos Tacos • Dump-N-Roll • Lil Trent’s • M.A.T.T.’s Food Truck • Mama’s Meatballs • Philly Delicias • Seoulfull Philly • Stella Jeanne’s Festival Foods • Sum Pig • The Cow And The Curd • The Tot Cart • Tilted Kilt • What’s the Catch

Craft Beer: Monster Energy Rock Allegiance is proud to support beer entrepreneurship with a celebration of local breweries and specialty drafts hailing from throughout the nation. The roster of regional and national craft beers is as follows: Evolution Craft Brewing Co (Salisbury, MD – Lot Nº 3 IPA, Jacques Au Lantern) • Fordham & Dominion Brewing Company (Dover, DE – Rams Head IPA, Oak Barrel Stout) • New Belgium Brewing (Fort Collins, CO – Fat Tire Amber Ale, Snapshot Wheat) • Starr Hill Brewery (Charlottesville, VA – Grateful Pale Ale, Northern Lights IPA) • Tröegs Independent Brewing (Hershey, PA – Perpetual IPA, DreamWeaver Wheat) • Victory Brewing Company (Downington, PA – Festbier, Headwaters Pale Ale).

Monster Energy Experience/Sampling: Monster Energy will be keeping all fans fueled up and ready to rock by offering free sampling on their Monster Energy viewing deck. Enjoy Monster Energy drinks from one of the best seats in the house. Make sure to check back throughout the festival for a schedule of Monster Energy’s interactive artist experiences.
#monsterenergy #monstermusic

Jack Daniel’s Experience: “Taste of Tennessee” invites visitors to come out and tour the nation’s oldest registered distillery from outside the Jack Daniel’s Hollow. Visitors get to see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Tennessee’s finest whiskey. The Jack Daniel’s Experience is open to all fans, 21 years old and up, for tours free of charge. Stop by the Jack Daniel’s Experience for interactive engagements throughout the weekend.
Instagram: @jackdaniels_us
#jackdaniels #BornToMakeWhiskey

Zippo: Zippo Encore will offer a full stock of Zippo lighters, including the limited edition festival designs. Come by and check out their contests and giveaways or get a free lighter fill or tune-up. Be sure to bring your Zippo lighter to the festival, it could be your ticket to special experiences.
Instagram: @zippoencore
#zippo #zippoencore

The Music Experience: The Music Experience features all the elements that are involved in making music in a professional band setting. The interactive exhibit features guitars, basses, amps, drums, keyboards and electronic gear that are used by today’s most popular bands. The Music Experience has autograph signings and artist interactions throughout the day. Check Facebook and Instagram for the latest info on who will be hanging out at The Music Experience.
Instagram: @tmexp

f.y.e. Fan Experience: f.y.e. will be hosting the ultimate fan and artist interactive experiences throughout the festival. f.y.e. is the only place at the festival to get all your favorite band’s music – and maybe even get to meet your favorite Monster Energy Rock Allegiance performers. Check back for updates on artist meet and greet and autograph signing sessions as well as unique experiences and offers thanks to Razor & Tie Records and Roadrunner Records.
Instagram: @officalFYEmusic

Philadelphia Union – Rock N Jock Experience: Philadelphia Union will be hosting the ultimate Rock N Jock experience at Monster Energy Rock Allegiance. One winner plus a guest each day will receive prizes from the Philadelphia Union, Monster Energy Rock Allegiance and a private Meet & Greet with Pierce The Veil (Saturday) or Breaking Benjamin (Sunday), along with the ultimate fan experience at both the festival and a 2017 Philadelphia Union game of their choice. To enter, visit No purchase necessary.

yin 2 Live / Fxck Cancer: The F C Cancer Foundation’s mission is to fight cancer by raising awareness and to educate about early cancer detection, ultimately putting an end to late stage cancer diagnosis. The Dyin 2 Live wish granting program looks to enrich the lives of those fighting cancer by offering them an experience that will bring joy, hope, inspiration, and courage into their lives. In doing this, the program hopes it can help give the cancer fighter a chance to forget, even if it’s only for a day, what they are battling. The hope is that it can be used as a source of inspiration to those needing a brighter day in their darkest hour.
Facebook: or
Instagram: @FxckCancer and @Dyin2LiveDreams

Sharethebus: Sharethebus is the fun and easy way to get to Monster Energy Rock Allegiance. Shuttles and buses from Harrisburg, Newark, Philadelphia, and more start at $12.50 for a round trip pass. Purchase your bus passes here:
Sharethebus was founded by two individuals from Montreal named Wolf and Kyle. They were fed up with how hard it is to rent a charter bus, and wanted a better way to travel together. In 2014 they started Sharethebus and quickly realized that what they’re offering is something that a lot of people want. Today, Sharethebus is a growing team of travel experts, developers, and rock stars who are building the best way for you and all your friends to go where you want, when you want, all while having a blast.

Hotel discounts for Monster Energy Rock Allegiance are available through Curadora at: For full details about all tickets, hotel and VIP packages, visit

Monster Energy Rock Allegiance is produced by Danny Wimmer Presents, Live Nation, and Spectra at Talen Energy Stadium.

Talen Energy Stadium is a state-of-the-art Major League Soccer stadium that serves as the home to Philadelphia Union and is located at 1 Stadium Drive in Chester, PA, just outside Philadelphia.

The festival is fueled by Monster Energy. Additional sponsors include Jack Daniel’s, Zippo Encore, The Music Experience, F.Y.E., Roadrunner Records, Razor & Tie Records, Take Me Home, Fxck Cancer/Dyin2Live, and more.

For more information on Monster Energy Rock Allegiance, visit:

Twitter:; @RockAllegiance
Instagram: @RockAllegiance / #RockAllegiance

Talen Energy Stadium social media accounts:

To receive advance notice and special offers to future Talen Energy Stadium events, join the free Talen Energy Stadium CyberClub here.

This post came fromRock Allegiance Reveals Daily Band Line-ups, Gourmet Man Food, Craft Beer And Experiences! Interview With Executive Vice President Of Danny Wimmer Presents, Gary Spivack! - unSkinny Pop

Enter Now For Your Chance To Rock Out With Us At The Monster Energy Rock Allegiance Festival!


(PCM) PopCultureMadness is thrilled to be giving away TWO sets of General Admission weekend passes to attend the highly anticipated Monster Energy Rock Allegiance Festival, September 17 and 18 at the Talen Energy Stadium in Chester, PA!

This year’s epic line-up will feature 35 bands, rocking out across three stages: Avenged Sevenfold, Alice In Chains, Slayer, The Offspring, Breaking Benjamin, Volbeat, Chevelle, The Cult, The Pretty Reckless, Pierce The Veil, Of Mice & Men, Ghost, Anthrax, Killswitch Engage, Chevy Metal, Baroness, Hellyeah, Sevendust, Motionless In White, Buckcherry, Trivium, Avatar, Max & Iggor Cavalera Back To Roots, Jim Breuer and the Loud & Rowdy, Sick Puppies, The Amity Affliction, letlive., Neck Deep, Skindred, KYNG, Young Guns, Crobot, Devour The Day, Twelve Foot Ninja, Dinosaur Pile Up, Death Angel and Hundredth.

Over 26,000 people were in attendance for Rock Allegiance 2015 which prompted this year’s festival expansion from a single day festival to two full days of music and mayhem!

Monster Energy Rock Allegiance features a craft beer and Gourmet Man Food experience celebrating what makes Philadelphia cuisine famous, unique and delicious. Monster Energy Rock Allegiance is proud to support craft beer entrepreneurship with a celebration of local breweries and specialty drafts hailing from throughout the nation. The initial lineup of regional and national craft beers is as follows: Evolution Craft Brewing Co. (Salisbury, MD), Fordham & Dominion Brewing Company (Dover, DE), New Belgium Brewing (Fort Collins, CO), Starr Hill Brewery (Crozet, VA), Tröegs Independent Brewing (Hershey, PA) and Victory Brewing Company (Downington, PA).

The initial Gourmet Man Food lineup includes: Braz-B-Q, Chickie & Pete’s, The Cow & The Curd, Dos Hermanos, Dump ’n’ Roll, M.A.T.T.’s Gourmet Sliders, Mama’s Meatballs, Seoulfull Philly, Sum Pig and The Tot Cart.

Here’s what you have to do to get in on the action:

1.) Be sure to “Like” Pop Culture Madness on Facebook

2.) Comment on the post below with your name, email address and your favorite song lyric from one of the band’s playing this year’s Rock Allegiance Festival.

Contest open to all entries and winners will be chosen at random!

For more information about the Monster Energy Rock Allegiance Festival, please visit:; @RockAllegiance

Instagram:; @RockAllegiance

Hashtag: #RockAllegiance

This post came fromEnter Now For Your Chance To Rock Out With Us At The Monster Energy Rock Allegiance Festival! - unSkinny Pop

Mixtape Festival Makes A Sweet Return To Hersheypark Stadium!


All photography credit:  Liana Marie Photography

(PCM)  The fourth-annual Mixtape Festival, presented by Live Nation, made a sweet return to Hershey Park Stadium with an all-star lineup of pop icons. We were beyond thrilled to attend this year’s festival and witness some truly mind-blowing performances, especially the legendary Paula Abdul’s return to the stage after nearly 25 years and of course the always phenomenal New Kids On The Block who brought their A-game to their Mixtape Festival performance once again. Mixtape alums 98 Degrees and Boyz II Men as well as festival newcomers O-Town, Ryan Cabrera and Dream rounded out Mixtape Festival’s stellar lineup of pop superstars and legacy acts.


Dream kicked Mixtape Festival into high gear right away, making note that they had performed at Hershey Park fifteen years ago.  It was a truly touching moment when they performed the very same song they had performed at Hershey Park so many years ago and truly showcases the incredible trajectory of Dream’s overall career.  The crowd was dancing and singing along throughout their entire set!


Next up was O-Town and let’s just say the crowd went absolutely wild. They jokingly commented that they were “taking Hershey Park back to 2005”. This group of four stellar vocalists had amazing stage presence and their “old school” stage costuming consisted of tie-dye, overalls and ripped skin tight jeans was certainly raising the heat factor inside the stadium.  O-Town even threw a few covers of recent hits into their set, such as a wonderful remix of The Weeknd’s “I Can’t Feel My Face”.  The group had amazing energy and kept the crowd both energized and engaged throughout their performance from beginning to end.


We have to say that everyone was on their feet and at full attention when 98 Degrees made their way on stage, deliciously sporting black and white camouflage pants and all black vests. They looked smoking, taking us back to when we had our bedroom walls covered in posters of these boys from floor to ceiling. The group incorporated some amazing stage techniques including fog and strobe lighting and the background video screen featured videos of 98 Degrees from back in 1998. Such a trip down memory lane! Several times the guys came down and performed at the front of the stage and our favorite moment was hearing their rendition of “This is How We Do It”, playfully changing the lyrics to give a shout-out to Hershey Park. It is truly amazing to watch these guys stay in completely rhythm with one another during the dancing and singing, proving that they are the true masters of the boy band formation.


98 Degrees also reminded the crowd that they had last performed in Hershey four years ago during their comeback tour. In addition to all of their hit, they also covered a slew of 90’s songs for artists such as Britney Spears, NSYNC, The Spice Girls and Blink 182. They gave a huge shout-out and thank you to all of the fans in attendance. At one point during their set, vocalist Nick Lachey got down on one knee and purposed to a fan while singing “I Do (Cherish You)”, all members were down on one knee by the end of song … it was quite an adorable moment.


After 98 Degrees the heat was brought up another notch when Boyz II Men graced the stage looking incredibly dapper in their all white attire. Boyz II Men had a wonderful time interacting with the audience and began their set by playing various bits and pieces of all their songs.  There was a ton of dancing and they exuded a great amount of energy while on-stage. They had the audience in the palm of their hand from their very first song. One of the funniest moments of their set was when the group made an attempt at singing Lynryd Skynrd’s “Sweet Home Alabama” but only made it through a verse of two before laughing and admitting they didn’t know anymore words.  They did however perform an amazing cover of the The Guess Who’s “American Woman”.


Boyz II Men are a group that is highly involved with their fans while on-stage. They were laughing and joking around and even got down on their knees and sang directly to the fans in the front row. They did a fantastic job of taking fans back to 1991, to a time, as they said on stage “when life was good”.  For the group’s last song they even brought their own children out to the stage to dance with them to close out a fantastic set.


We were super excited for Paula Abdul’s huge comeback to the stage. The entire stadium was blacked out and the anticipation was high as Paula gracefully took to the stage. It was incredible to witness Paula’s first time back on stage after 25 years and she was just amazing. Using a large projector screen as an interactive background, Paula’s set had it all from an amazing group of back-up dancers to some absolutely amazing lighting effects and costume changes between every set.  She looked and sounded utterly fantastic, almost as if no time had gone by at all.


Paula was very gracious with the fans and thanked the audience for all her years of success. She was very talkative with the crowd and adorably dedicated “Forever Your Girl” to her father saying she will “always be his girl”.


Yet again the entire stadium was blacked out prior to New Kids On The Block taking the stage to close out Mixtape Festival 2016. The group played a video for the crowd which showcased their extensive career and after the video all five members of New Kids On The Black came out on stage wearing all blue, black and white.  Talk about boundless energy!  These guys were all over the place on stage and the audience was loving every moment.  Red and white confetti and huge streamers rained down upon the crowd and at one point during the set New Kids On The Block was super imposed on a Hershey Bar wrapper on the projection screen.  Multiple times during their set the group came down into the audience to interact and sing with the fans.


Vocalist Donnie Wahlberg even at one point fell backwards on the stage while doing hip thrusts (which in our opinion, he could do all night) and the group played a clip for the infamous 80’s film “Dirty Dancing” before launching into their song by the same name. The group was incredibly involved with the audience and New Kids On The Block have certainly proven that they still have the “Right Stuff” to put on a fantastic performance.

New Kids On the Block’s Donnie Wahlberg had the following comments about this year’s Mixtape Festival saying, “This year’s Mixtape Festival was the best yet! The enthusiasm of both the artists and the audience was at an all-time high- and the return of Paula Abdul was the ultimate cherry on top!”

Boasting the title of “biggest pop music festival in the US” and hailed by MTV as having “something for every music lover,” festival goers were once again treated to Mixtape’s lineup of performers that won’t be found anywhere else this summer. The festival has brought rising pop stars and legacy acts alike to the world famous Hershey Park Stadium in Hershey, PA for the past three years, with previous performances including a reunion of female hip hop pioneers TLC for the first time in 11 years and a show-stopping performance by super-group NKOTBSB (New Kids on The Block with Backstreet Boys).

This post came fromMixtape Festival Makes A Sweet Return To Hersheypark Stadium! - unSkinny Pop

Dissecting The Music Festival: A Chat With Clay Busch VP Of Sponsorship And Marketing For Danny Wimmer Presents


(PCM) Summer is generally everyone’s favorite time of year. It is the time of year when many of us plan our vacations filled with fun times and relaxation. Perhaps your plans include a trip to the beach or maybe some type camping excursion, however if you are anything like us then your summer plans include at least one or two music festivals before it is time to head back to the grind.

As fans we head out to a music festival to chill out, relax and have a good time while rocking out with some of our favorite bands. It is a place to escape the reality of day to day life and just let yourself go in the music and atmosphere of the festival environment. We do not always take the time to think about the team and the individuals who spend countless hours putting these festivals together from the inside.

Thanks to the wonderful individuals at Danny Wimmer Presents (DWP), we have seen such a massive rise in the amount of solid rock festivals that are taking place in all areas of the country. PCM has been covering rock festivals such as Rock On The Range, Carolina Rebellion, Welcome To Rockville, Louder Than Life, Rock Allegiance, and most recently Chicago Open Air for many years all of which are put together by DWP.

It has been truly amazing to watch the growth and expansion of these festivals throughout the years. Rock On The Range celebrated its’ ten year anniversary in 2016 and we are now seeing festivals such as Rock Allegiance, which takes place at Talon Energy Stadium in Chester, PA in September, making the leap from a stellar single day festival to now a much larger scale, multi-day event.

While out at Rock On The Range in Columbus, OH, we had an opportunity to catch up with VP of Sponsorship and Marketing for DWP, Mr. Clay Busch to chat about the ways in which the company has expanded their festivals to all areas of the country, what goes into the curating such amazing line-ups, and more. Busch reveals “We are doing a lot more than just putting together rock festivals. We are putting together real, one of a kind destination events and experiences for fans”.

He goes on to say, “For example, when you got to Rock Allegiance in the Philadelphia area this fall, you are going to have a true Philadelphia experience.  You are going to get gourmet Man Food Philly-style, you are going to get the who’s who of rock n’ roll, along with an incredible beer experience, incredible beverage experience and that is really what are number one priority is. How do we push the limits to make sure the fans enjoy this. They spend a lot of time and money to travel to these things and it is our responsibility to create the best experience of the year because that could be their only trip. If we don’t do our job in over delivering than we didn’t do our job right.”

After another fantastic year at Carolina Rebellion, Rock On The Range, and Chicago Open Air, we are totally amped for Rock Allegiance!  This year’s line-up features Alice In Chains, Avenged Sevenfold, Breaking Benjamin, Slayer, The Offspring, Volbeat and many, many more! Preview feature here!

The post Dissecting The Music Festival: A Chat With Clay Busch VP Of Sponsorship And Marketing For Danny Wimmer Presents appeared first on The World Of Pop Culture.

Firefly Music Festival Celebrates Five Years!

Firefly1Photo credit: aLive Coverage

(PCM) Firefly Music Festival is celebrating their fifth year anniversary and what a glorious five years it has been!  We have been attending Firefly since its’ inaugural year and it has been amazing to witness the ways in which it continues to grow and expand becoming one of the staples of the summer music festival circuit.

Like a beacon from above, the sun was shining bright to kick-off the weekend and Thursday’s mild rain showers did nothing to dampen the spirits of the over 90,000 fans in attendance for this year’s incredible festival. The crew at both RedFrog and Goldenvoice, who work tirelessly for month to put Firefly together, have truly outdone themselves this year and without a doubt the festival is looking better than ever before!

Firefly5Photo credit: aLive Coverage

Five years marks a huge celebration for Firefly Music Festival and just walking around the grounds taking notice of all the new improvements and added features was breathtaking. There were several fantastic art installations, photo op areas, new (and improved) pathways to cross between stages and most importantly a new drainage system in place to deal with an inclement weather that could have (and thankfully didn’t) arise.

The areas surrounding both the Treehouse Stage and the CoffeeHouse stages have become permanent fixtures on the grounds and the addition of the elevated viewing platform, with super swanky cabanas, in the VIP area  are fantastic additions to the ever expanding festival experience.

2016 also marks the first time that Firefly Music Festival was live streaming thanks to a partnership between Red Frog Events, Yahoo and Toyota. The festival had previously worked with AXS TV in the past for some live streaming, but it is much more seamless this year, so folks at home that couldn’t make it out can see exactly how much fun they are missing.

Firefly2Photo credit: aLive Coverage

During the kick-off press conference for Firefly, Delaware Tourism Director Linda Parkowski commented that Delaware is truly embracing Firefly 2016 and it has been absolutely wonderful to witness so many individuals having a great time in Delaware, many of whom may be visiting for the very first time.

Parkowski went on to say that the age demographic for tourism in Delaware has expanded to ages 25-55 and millennials are now visiting Delaware thanks of course to Firefly and it’s impact.  Governor Jack Markell was also on hand for the press conference and was throughly enjoying spending his weekend at Firefly Music Festival. He was thrilled with all the “great food vendors, amenities, and overall hospitality from the people of Delaware” and added that Firefly will continue to “define Delaware for years to come”.

There were so many performance highlights throughout the four-day festival that we almost don’t know where to begin. While many felt that this year’s line-up was a bit weak compared to some of the heavy hitting headliners from years past such as Paul McCartney, Foo Fighters and Tom Petty, we actually think that the 2016 line-up brought more of an eclectic group of artists together and made for quite an interesting smorgasbord of performances to catch throughout the day.

Firefly4Photo credit: aLive Coverage

Stealing the show this year was undoubtedly, Florence & The Machine, A$AP Rocky and Blink 182. Seeing Blink 182 drummer Travis Barker perform on the festivals Treehouse Stage, snuggled deeply in the woods was an extra special treat. We also thoroughly enjoyed sets from Deadmau5, Tame Imapala, Ludacris (who made up for his missed performance Friday night, but waking us up bright and early on Sunday), Fitz and The Tantrums, Flogging Molly, Saint Motel, The Struts, Gallant, Major Lazer and M83 to name just a few.

Firefly3Photo credit: aLive Coverage

We absolutely can’t wait to see what Firefly 2017 will have in-store, as they are always a festival full of good times and surprises! Great job!


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