PCM Joins Chubby Checker and MFAC For The #TwistChallenge

chubbylifestyle(PCM) Pop Culture Madness is happy to join in the “Twist Away Childhood Cancer Challenge with Chubby Checker and Jurdy” – benefiting the non­profit organization, Mascots for a Cure. #TwistChallenge is a viral, online campaign challenging kids and adults to do The Twist with a friend, classmates, family members, co­workers or a mascot!

Especially a Mascot! Get your school or organization involved!

Participants are asked to twist for 36 seconds or less, as sadly, 36 children are diagnosed with cancer everyday in the U.S. This exciting campaign launches September 21st, on “National Twist Day” and will continue through 2016 and beyond. September also happens to be “National Childhood Cancer Awareness” month. Chubby is launching the campaign in videos with Jurdy the “Hero of Happy-­ness”.

Participating is as easy as 1-2­-3 (+4*)!

  1. Do The Twist and film it by yourself or with a group and post to your social media (Facebook, Twitter, Instagram, Youtube)
  2. Go to our website, MascotsForACure.org to pledge a donation
  3. Call out others to take the #TwistChallenge too! Challenge a rival mascot or team, another school or store location, a coach or player from your team, a CEO or managers of your organization, a rival company or organization or anyone else that you might have a great connection with and think would accept your Twist Challenge. That includes your friends, family and co­workers!
  4. *TELL THE WORLD!* on Facebook and other social sites, and include our hashtags: #TwistChallenge, #TwistAwayChildhoodCancer, #MFAC, #ChubbyChecker, #Jurdy, #NationalTwistDay

You can Twist alone, or with friends. If your friends don’t show up, challenge them!

We’ll help – we’ll be looking for the #TwistChallenge and our other hashtags, and we will be sharing them too!



Chubby’s  Facebook page

jurdyMascots helping us with the Twist Challenge include Jurdy, The Philly Phanatic, Chuck E Cheese, A&W Root Beer mascot Rootie, Wally from the Boston Red Sox, Clark from the Chicago Cubs, the Oriole Bird, Screech from the Nationals, Bernie Brewer, Pittsburgh’s Jolly Rodger, Poe from the Baltimore Ravens, Thunderbug from Tampa Bay, Hugo the Hornet, YoUDee, Rocky Bluewinkle, Reggy the Party Dude, 76ers Franklin and MFAC’s own Sir Roland BraveHeart.

Jurdy is the hero of “happy-ness” at work, play and in schools & communities. Spreading happy-ness is just part of what Jurdy does, Jurdy is there to be a friend for anyone, especially children, having a hard time in life situations, feeling alone or offer some hope and positivity. Jurdy promotes smart choices, helping others, anti bullying, anti-drugs, anti-violence and making this world a better, safer kinder place.

Chubby Checker, the man who brought us The Twist, took some time to tell us about why he was so eager to join the #TwistChallenge…

chubbycheckertwistjpg“Years ago, back in 1965, Danny Thomas had St. Jude’s Children’s Research Hospital in Memphis. I did a charity tour for him and I was concerned and said, ‘Danny, why are you doing this?’ and he said, ‘Chubby, we have to leave something when we die and children being sick, especially with cancer, it disturbs me.’ He said ‘when I go on stage or go on TV and do whatever I do, all I can think about is these children, these young children that have cancer. So, I’ve lent my life to that, so when I leave here, it will be for them’.”

“After all those years it comes back up again. Here I am, many years later, and the #TwistChallenge comes up, and what is it? Childhood cancer. Who would not be sympathetic to such a cause, because children are the future? In 20 years, those 5 year olds and 7 year olds will be between 25 and 30, and I don’t know if we are going to find the cure for cancer, but we can fight it as much as we can, and if we can lend our time, and especially my fame, to such a thing, it’s the least that I can do. We are lending all of this to childhood cancer and on the 21st of September it’s going to be #TwistChallenge Day and it’s so easy for people to get on the dance floor as it represents good health!”

“We would like everyone to give some money on #TwistChallenge Day and don’t stop giving it, give it all the time, and help cancer leave this planet and children, the young children that suffer with cancer. My mother died from cancer, and my uncle died from cancer, and it’s a terrible thing that happens and there’s nothing you can do.”

Read our interview with The Legend

Read about The Twist

Schools we expect to hear from include: St. Joseph’s University, Duke, North Carolina, University of Delaware, Tulane, St. John’s, UMass, Rutgers, Seton Hall, Western Kentucky, Syracuse, James Madison, Tennessee, Auburn, Xavier, Wake Forest, Wilmington University, Georgian Court University, Drexel University, Rosemont, Oregon, Oregon State, Washington, Washington State.

If you school isn’t on this list, JOIN IN!

Other groups and people who have signed on include: Alex’s Lemonade, St. Lucie Mets, Chattanooga Lookouts, Wilmington Blue Rocks, Carolina Mudcats, Charleston RiverDogs, Greenville Drive, Tampa Yankees, Columbia Fireflies, Portland Trailblazer Damien Lillard, Olympic Gold Medalist Ashton Eaton and Bronze Medalist Brianne Theisen-Eaton

Official Site


About Mascots For A Cure
MFAC is a 501(c)3 nonprofit organization dedicated to helping children and their families battling cancer. Through its passion, relentless pursuit of its goals, and the power of mascots, it fosters hope, laughter, joy, positive memories and love to support children and their families affected worldwide. Sir Roland Braveheart is MFAC’s official mascot. For more information, visit www.mascotsforacure.org.

About Chubby Checker
Born in rural Spring Gully, S.C., and raised in Philadelphia, Pa., Chubby Checker rose to national prominence in 1959 with his debut record, “The Class,” which hit No. 34 on the Billboard pop chart when Checker was just 17. By the time he was 18 years old, his second hit single, “The Twist,” had skyrocketed to # 1. Nearly five decades later, in 2008, Billboard magazine would name “The Twist” the No. 1 song of the Billboard Hot 100’s first 50 years.
Chubby Checker’s  Facebook page.

About Jurdy®
Jurdy®, the “Hero of Happy-ness,” is an animated and mascot character created by Jenifer Jurden, CEO of SHOUT b cause, LLC (SBC). SBC helps companies and organizations raise awareness and effectively drive home positive messaging to their target audiences. Leading the charge through rallies and marketing communications is Jurdy®, a powerful tool in teaching children from all backgrounds how to make good choices in life. For more information, visit www.jurdy.com.

About Pop Culture Madness
The Pop Culture Madness network of websites have been gathering and sharing news and trivial information about Popular Culture and Pop Music since 1999.

The post PCM Joins Chubby Checker and MFAC For The #TwistChallenge also appeared on PCM Lifestyle.

Chubby Checker Talks 50 Years Of The Twist and the #TwistChallenge

chubbycheckertwistjpg(PCM) On Saturday, August 6, 1960, Dick Clark presented Chubby Checker and The Twist and the dance floor changed forever. In addition to revolutionizing the way that people would dance and spawning countless renditions of twisting, Chubby Checker’s The Twist still currently holds the title of being the number one song of all time.

The Twist changed the way we dance, and much of popular culture as we know it today!

September 21 celebrates National Twist Day. To further the celebration Chubby Checker has partnered up with Mascots For A Cure, a very special non-profit, to launch the #TwistChallenge.  The challenge will be in a similar vein to the ice bucket challenge and raise funds and awareness to twist away childhood cancer through challenges, videos, social and traditional media.

We are challenging everyone to do The Twist and post their images and video on their social media accounts using the hashtag #TwistChallenge and of course support the children and their families by donating to this wonderful cause to help bring an end to childhood cancer once and for all. The first Mascots helping us with the Twist Challenge include Jurdy (the Hero of Happy-ness), The Philly Phanatic, Wally from the Boston Red Sox, Clark from the Chicago Cubs, the Oriole Bird, Screech from the Nationals, Bernie Brewer, Pittsburgh’s Jolly Rodger, Poe from the Baltimore Ravens, Thunderbug from Tampa Bay, Hugo the Hornet, YoUDee, Rocky Bluewinkle, 76ers Franklin and MFAC’s own Sir Roland BraveHeart.

We had a chance to catch up with the legendary Chubby Checker to discuss the #TwistChallenge, over 50 years of twisting, his legacy and more.

When asked about how he became involved with Mascots For A Cure and the idea for the #TwistChallenge Chubby tells us “My publicist Shelly Field was contacted by Mascots For A Cure and they said they wanted to use The Twist and told her the idea for the #TwistChallenge. She said ‘Let’s talk to Chubby about it’ and I thought it was a great idea. It’s all about childhood cancer and children having cancer. That’s very serious stuff.”

“Years ago, back in 1965, I believe. Danny Thomas, who was alive then, and he had St. Jude’s Children’s Research Hospital in Memphis. I did a charity tour for him and I was concerned and said ‘Danny, why are you doing this?’ and he says ‘Chubby, we have to leave something when we die and children being sick, especially with cancer, it disturbs me.’ He said ‘when I go on stage or go on TV and do whatever I do all I can think about is these children, these young children that have cancer. So, I’ve lent my life to that, so when I leave here it will be for them’.”

“Usually I’m not involved with charity that much, I give to charity all the time, but to get involved, this is very serious stuff. When you see a young child and I was in the hospital several years ago when I saw a kid and this guy, his kid had cancer, and I used to work at a chicken market on 9th St. and while I was working there for three or four years, this young boy every year or so, he would come with his father and he would have a bandage wrapped around his head because he had some brain tumors that were cancerous. They were able to raise 220 million dollars for ALS when they were throwing water on everybody with the #IceBucketChallenge and I hope we are just as successful with raising funds and awareness with the #TwistChallenge as well.”chubby01We were curious to know if Chubby ever expected The Twist to take off the way that it did spawning countless twist songs and multiple dance crazes all over the world. He revealed, “We never saw it coming. I remember I didn’t even want to do the song. We did the fourth cut and there was a lyric saying ‘Daddy’s sleeping and Mama ain’t around’ and Dave Apple who produced the song said ‘Chubby, there’s a flat note on ‘Daddy’s sleeping’  and I said ‘Dave, it’s almost time to graduate high school, my grades are terrible. I’m going to go home and try to catch up, Dave, they’ll never know.’ (laughs)  Little did I know!

Chubby told us about his newly remixed and remastered version of The Twist saying “We went in the studio and we took the songs we recorded in 1970, ’71, ’72 and ’73 and what we did was we went and remastered every bit of it. In other words, we took each track that we had, some of which were recorded in the 1960’s and on maybe only ten or twelve tracks and then ten years later we went in the studio and recorded it again and the reason I did that was because the original ones were not being released and we wanted to public to have the songs, so we went in and recorded them again.”

“This time we had 35 or 40 tracks. We didn’t know that in the future we could take Chubby’s voice and just take his voice and the other tracks that were from 1974 and put new musicians in the back and have a whole new song (laughs). We didn’t do that, but we just made it… better.  It sounds the same but it just sounds better. It records, plays and acts with all the new music and new technology that is out here.”

“We formatted The Twist to match the new equipment that you now here the music on the radio. It’s just better and it jumps out at you. It’s better than the other one, sounds the same… but better.”chubby04We asked Chubby to reminiscence a bit and take us through what it was like getting that call to perform on the show.  He reveals with a laugh, “We didn’t know. Bandstand was Bandstand and everybody loved it. At 3:30pm in the afternoon there was no one on the streets because they were watching Bandstand. I don’t think people realized that when Chubby Checker came on American Bandstand, that Bandstand changed that day. It was never going to be the same again because dancing changed on that show.”

“But to answer your question, when I was on American Bandstand what was it like, I was scared to death, I was nervous, I was in the number one spot in the world and I didn’t know at that time that I was going to magnify the number one show in the world into MTV and everything else. We didn’t know that, but we did that. I talk about it and I’m glad you have this and you can record it because long after I’m gone out of here, someone can play this and go back to the roots of what the dance floor became because of Chubby Checker started the fateful day on American Bandstand. Everybody was looking, everybody was there, the whole world was watching, and dancing was transformed that day.”

Chubby described his introduction to the world, and how Ernest Evans, the man, became Chubby Checker, The Legend. A legend who could refer to himself in the third person without skipping a beat. “The minute Chubby came on Bandstand, Dick Clark was already a big star, but when Chubby Checker came on Bandstand, and I want people to listen to this, as I have a few people out there who are negative Chubby Checkers, but Dick Clark was already a big star when Chubby Checker came on American Bandstand and I say this and I quote ‘When Chubby Checker came on American Bandstand, Dick Clark became a super monster star’  and Bandstand became something it never was before because dancing changed forever.”chubby03It wasn’t just the dance itself that made The Twist a hit… there was something else, and Chubby told me the secret… “I’m looking at the girl, the girl’s looking at me and we’re not touching, but we’re doing something. We’re exploring our sexuality while being fully dressed, what’s more hotter than that?”

We tell Chubby just how excited we are to participate in the #TwistChallenge and urge everyone to participate to support this wonderful cause. Chubby reminds us “Don’t be thinking about The Twist, you be thinking about those kids that have cancer. That’s what it’s all about. You think about those children out there that have cancer and their families and their futures. The futures of these children who have been touched by this dreadful, dreadful disease and pray for them. Ask God to put his hands upon these children and heal them.”

Chubby was a mix of warmth and confidence in our conversation. It’s been said that ‘it ain’t bragging if you can pull it off” and Chubby pulled it off. He changed the world in both music and popular culture. 50-odd years after reaching the number one spot on the Billboard Pop and Dance charts, the world is still twisting. The Twist has been the biggest “#1 Song” according to Billboard magazine for 55 years. He can stand tall, and dance with confidence, and he can brag if he wants to. He’s one of a very small number of people who made the world a more fun and better place.chubby02Chubby is also true road warrior and we were curious what some of his plans were for the future. He tells us, “We’re all over the place. We’re going to cruise in Australia and then we are moving around out to Las Vegas and we are going to be in Kansas and guess where we are going to be on the 16th of November? Dick Clark’s American Bandstand in Branson, Missouri. How about that? (laughs)

“I can never shake that man. He’ll be with me forever. His wife gave me the name Checker, she put Checker on the Chubby, so I’m going to be with this guy forever and ever and my birthday is on the 3rd of October and we’ll be in Bilouxi, Mississippi on the 1st of October and the 8th and 9th we’re going to be in California at some of the casinos there.”

“Galveston, Texas is on October 15th and we are even visiting Newbury, South Carolina, the closest I can get to where I was born and on the 25th of October we’re going to be in The Villages in Florida. We are moving around and everything is wonderful. I’ve got my band with me and we’ve got the bus, but you know something Kristyn, I’m a happy guy, everything’s cool. Remember to think about those kids, I love you sweetheart!”

Chubby Checker called me ‘sweetheart!’ :swoon::





The post Chubby Checker Talks 50 Years Of The Twist and the #TwistChallenge appeared first on The World Of Pop Culture.

There Is An App That Lets You Purchase Restaurant Leftovers For A Fraction Of The Price!


(PCM) What a genius idea! There is an app in the UK called “Too Good To Go” that allows people to purchase leftover food from various cafes and fancy dining establishments for a fraction of the price it would normally cost to dine. On average a “Too Good To Go” meal could equal out to about two British pounds which is the approximate equivalent to $2.60 in U.S. currency.

How do we not have this here in the States already?

It is a fantastic way to avoid having all of that perfectly good food go to waste. Seriously, why not make a little money off it and feed some hungry people rather than have it do nothing but rot in a garbage can. Co-founder of “Too Good To Go” James Crummie says “Food waste just seems like one of the dumbest problems we have in this world. The restaurant industry is wasting about 600,000 tons of food each year, and in the U.K. alone there are one million people on emergency food parcels from food banks. Why do we have these two massive social issues that are completely connected, yet there is not much going on to address them?” He makes a completely valid point. One in six U.S. households go hungry, while restaurants throw away 40% of their food each and every day.

How is works is, users can pick up their meals an hour before closing time at the restaurant of their choosing. Ordering through the app is simply like waiting until the last minute to grab takeout before heading home to Netflix and Chill! Here’s to hoping that we can get something like this started up in the States sometime soon, as we think it is an utterly fantastic idea and a perfect way to be environmentally conscious and cut down on the massive problem of food waste.

The post There Is An App That Lets You Purchase Restaurant Leftovers For A Fraction Of The Price! also appeared on PCM Lifestyle.

Italian Police Prepare A Pasta Meal For Elderly Couple Disheartened About The State Of The World


(PCM) Get ready to grab your box of Kleenex because here is yet another heartwarming story that is sure to turn on the waterworks. The police in Italy responded to a call about crying coming from the apartment of an elderly couple and decided to pay the couple a visit to do a wellness check.

It turns out that 84-year-old Jole and her 94-year-old husband Michele had been watching television and became so upset about the state of the world that they began to cry after seeing all the horrific stories playing out. It also turns out that they were feeling quite lonely as well, so of course that led the pair to shed even more tears. We can’t stress the importance of calling your grandparents and other elderly loved ones, in our busy lives we sometimes forget that they get lonely and can at times feel forgotten about. It is important to remind them that you are thinking about them and that they are truly not alone.

The police decided to call an ambulance to further check-up on the couple, but instead of just leaving them alone to wait for the transport medics the police decided to spend a few extra minutes with the couple and cooked them a lovely pasta dinner while they waited. Such an amazing act of kindness on behalf of the Italian police officers. The officers shared photos of their dinner party with the couple on the agency’s Facebook page and it has since gone viral being shared over 25,000 times.

Many people commented on the post praising the officers for their good deed and thanking them for showing concern for the couple, who sadly do not receive many visitors these days. Hopefully, Jole and Michele are feeling some better now and perhaps they will receive some more visitors in the future.

The post Italian Police Prepare A Pasta Meal For Elderly Couple Disheartened About The State Of The World also appeared on PCM Lifestyle.

Zappos Customer Service Call Lasts A Whopping 10 Hours And 43 Minutes


(PCM) Talk about dedication to your job! A Zappos employee has set the new record for the company’s longest customer service call which clocked in at an astonishing 10 hours and 43 minutes.  Customer service rep Steven Weinstein answered the call from a female customer who required assistance with an online order for several items.

The pair struck up a conversation during the call and even after the customer’s issue with the online order was solved, she still remained on the line and continued to chat with Weinstein for several hours. Weinstein claims that he had an immediate connection with the customer and from the very start of the call the pair were chatting as if they had been lifelong friends.

During the nearly 11 hour call, Weinstein only took one brief bathroom break and a co-worker was able to deliver him both food and water throughout the duration of the call.  Zappos is a company that prides itself on it’s stellar customer service and employees are trained to go the extra mile and create lasting connections with customers who call in for assistance.  Weinstein and his customer spoke about everything from the best vacations they’ve taken to swapping stories about their childhood and hometowns.

Call-center employees at Zappos are encouraged by the the CEO to stay on the call as long as necessary to be sure that the customer has the best and most memorable shopping/customer service experience possible. Perhaps, even creating a lasting friendship along the way, as appears to be the case with Weinstein’s lengthy call.

Weinstein broke the company’s previous call length record set by Mary Tennent back in 2012 which clocked in at over 9 hours. Weinstein claims that he did not stay on the call simply to break the record, he just simply wanted to impress his customer and says they probably could have spoken for up to 18 hours if they truly wished.

The post Zappos Customer Service Call Lasts A Whopping 10 Hours And 43 Minutes also appeared on PCM Lifestyle.

Dad Starts A Class To Teach Men How To Style Their Daughter’s Hair


(PCM) Phillipe Morgese of Daytona Beach, Florida has begun organizing classes that teach father’s how to style their daughters hair and the response has been amazing. So much so, that Morgese’s classes have been labeled the Daddy Daughter Hair Factory.

Morgese got the idea for the classes after very patiently watching YouTube tutorials on how to create certain hairstyles for his daughter Emma. After creating a simple Hunger Games-inspired Katniss Everdeen braid, Morgese began to move on to much more complicated designs. Morgese began to think that while hair styling may not be a skill set mastered by men, fathers definitely enjoy bonding with their daughters and seeing them be both happy and confident in their appearance.

He approached the International Academy cosmetology school in Daytona Beach and they agreed to assist him with hosting a father-daughter night so he could share his hair-styling skills with the world. International Academy loved the idea so much that they agreed to allow Morgese to use their facility free of charge to host the classes. He has been able to offer the classes free of charge and the hair products have been donated by supporters of his efforts online.

Morgese says that those that have attended the classes are a mix of both married men and single fathers who were all incredibly excited to learn, as well as, spend some quality time with their daughters. The classes continue to grow in size and Morgese has already began to attract the attention of both local and national media. He is thrilled with the success of the classes and hopes that more events like these will begin in other areas of the country.

The post Dad Starts A Class To Teach Men How To Style Their Daughter’s Hair also appeared on PCM Lifestyle.

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