The Perfect Way To End The Weekend With The Weeknd! Made In America Day Two Reaches A Successful Conclusion


(PCM) Music is truly a unifying force that speaks to everyone no matter what their age, race or gender happens to be and seeing the diversity that was represented at this year’s Budweiser Made In America Festival was absolutely magical.  On day one of the festival we caught performances from artists such as Beyonce, Modest Mouse, Bassnectar, De La Soul and Meek Mill w/surprise guest Nicki Minaj and day two provided us with absolutely astounding performances from Halsey, Fabulous, Santigold, Metric, J.Cole, Axwell^Ingrosso and The Weeknd to close out another phenomenal year.


As you can see every genre imaginable was represented and while we would have liked to see just a bit more rock represented on the bill (prior year’s have had a least one bigger rock band headling) this year’s line-up brought fans out in droves and was certainly a rousing success. This year the festival incorporated the TIDAL stage placed in a central location on the festival grounds as a way to showcase up and coming artists featured on Made In America festival curator Jay Z’s streaming music service. On day two we enjoyed afternoon/evening sets from both Bully and Lili K both on the TIDAL stage who are well on their way to both becoming rising stars.



One of of our favorite performances of the day came from New Jersey native Halsey, who debut album “Badlands” recently debuted at number 2 on the Billboard charts!  Currently on tour with The Weeknd, Halsey is sure to be a name on the lips of music fans well into the future … she is amazing! Other noteworthy performances of the day came from rapper Fabulous, rockers Metric, on the rise rap star Future (who happened to have one of the largest crowds of the day at the Liberty Stage), EDM-masters Axwell^Ingrosso who put on literally one of the most explosive shows we’ve ever seen (Big thank you to them for remixing a little Metallica in there and making our little heavy metal hearts swell)  and of course The Weeknd whose sultry yet pop-driven tunes made him our newest musical obsession!


We are always sad when a festival has to come to an end, but we were absolutely thrilled with the sheer amount of talent that was represented at this year’s Budweiser Made In America Festival and as we soaked up the closing notes of The Weeknd’s performance we are already anticipating who will play the City Of Brotherly Love next year.

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Steve Aoki Paints A Neon Future At Made In America Philadelphia


(PCM) Words cannot even begin to express how excited we are for the upcoming new album “Neon Future I” the first installment of a dual release from Steve Aoki on September 30th!

The Vegas born producer/DJ recently performed at both Made In America Philadelphia on Saturday and then at Made In America Los Angeles on Sunday. When this man finds a minute to rest is completely beyond us!  His restless and creative spirit is always on the go and it shows.

His performances are truly a work of art and we adore an artist, especially in the world of EDM, who is not afraid to get up close and personal with their adoring fans, even if that does mean getting showered in both cake and champagne from time to time! Yum!


It is also not everyday that you have rap icon (and Budweiser Made In America curator) Jay-Z and the infamous two-dollar bill man literally making it rain two-dollar bills during a performance as well…but with a Steve Aoki show, always expect the unexpected.

We got to hear some snippets of new material of the upcoming album which included a new collaboration with Afrojack. “Neon Future I” will also feature collaborations with Aoki and Empire Of The Sun, Fall Out Boy, Waka Flocka Flame and Machine Gun Kelly. We also loved his clever move of blending the opening of Kanye’s “Power” into the Chainsmoker’s “Kanye” as a way to almost welcome Kanye, who was up next, to the stage.


We had the chance to catch up with Steve Aoki just prior to his incredible Made In America performance. We discussed the new album, the hectic schedule and the many places from which he draws his inspirations. Check out the full interview below:

The post Steve Aoki Paints A Neon Future At Made In America Philadelphia appeared first on Unskinny Pop.

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I’m Only “Happy” When It Rains…Pharrell And Kings Of Leon Bring Made In America 2014 To An Epic Close


(PCM) Despite the imminent threat of inclement weather on the way, the Budweiser Made In America Day Two in Philadelphia kicked off with a hot and humid start with some amazing performances from Bleachers, Kongos, Penguin Prison, YG, Man Overboard and Awolnation.

As the day progressed the storm clouds began to roll in and just after Spoon took the stage a nasty thunderstorm began, forcing the band’s performance to come to an abrupt halt and the festival grounds to be evacuated.

There was some mild protest from some of the more rowdy attendees in the audience, but it appeared that all were evacuated quickly and efficiently until the worst of the storm had passed. About 20 minutes later the gates were re-opened and the curfew was extended for a bit to allow the rest of the show to go on as planned.

Spoon took to the stage once again to finish out their set and I give both them and Girl Talk all the respect in the world for continuing their performances during some absolutely torrential downpours of rain, but hey…that’s rock n’ roll.


Majority of the heavy rain had passed by the time that Pharrell Williams took to the stage and his performance was just brilliant. There is nothing we don’t love about Pharrell, as his performances are always both entertaining and thoroughly engaging. Opening with “Lose Yourself To Dance” and plowing through a hit filled set that included some throwbacks to tracks that he had produced including “Hot In Herre” and “Hollaback Girl” to name a few.

One of my favorite moments occurred when Pharrell was addressing the crowd and gave a shout-out to all the women in the house, claiming that his wish would be to see more women in positions of power including both government and the entertainment realm.

At the very end of his set Pharrell commented that he had wished that the media/photographers were still out there to capture what 100,000 happy people looked like from his point of view. Well, rest assured P…we were out there, just as happy as could be, dancing our way all over the Benjamin Franklin Parkway and loving every moment. (See our past chat with Pharrell Williams and his N.E.R.D. bandmate Shay Haly here)

In our opinion not much could compete with Pharrell’s outstanding Made In America performance, but Kings of Leon certainly gave it their best attempt. I am not sure I always agree with closing out a festival with a slower tempo, however Kings of Leon provided a nice way to close out Made In America festival with a dose of good ol’ rock n’ roll.

The rain unfortunately shortened the band’s performance time by a bit, but they were very gracious to those that stuck it out to the very end and definitely made true on their promise to give it all they had till the very end!

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Catching Up With The World Famous Tony Williams At Made In America Festival


(PCM) We spent our Labor Day weekend partying on the Ben Franklin Parkway at the Budweiser Made In America Festival in Philadelphia, PA with some of music’s top artists such as Kanye West, Kings Of Leon, Pharrell Williams, Steve Aoki, Tiesto, The National, Spoon, YG, Destructo, Bleachers and many many more.

On Saturday evening we had the great pleasure of catching up with The World Famous Tony Williams, who was performing that evening with his cousin Kanye West.

Williams is best known as both a singer and a co-writer on all of Kanye’s albums including “College Dropout” where his named as a co-writer on “Spaceship” and “Last Call” and provided vocals on those tracks, as well as, “I’ll Fly Away and “School Spirit”. On “Late Registration” he provided vocals on “Drive Slow” and “Late”, on “My Beautiful Dark Twisted Fantasy” Williams can be heard on “Runaway” and “All Of The Lights” to name a few.

Williams has also appeared on West’s latest album release “Yeezus” singing on “Blood On The Leave”.  Aside from his work on Kanye’s album’s Williams has also worked with Jay-Z, Rick Ross, Kid Sister, and Outlawz as well.

Williams released his solo effort “King Or The Fool” back in 2012 and tell us that currently he is working on a follow-up to that album as well as the upcoming sequel to “Yeezus” with Kanye.

You can watch our interview below:

The post Catching Up With The World Famous Tony Williams At Made In America Festival appeared first on Unskinny Pop.

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Budweiser Receives The Go Ahead To Create A Fantasy Town In Colorado


(PCM) Anheuser-Busch and Budweiser have certainly had quite a busy summer this year with the success of the recent Made In America Festival’s in both Philadelphia and Los Angeles and now the company has just received the green light for creating a fantasy town in Colorado.

The company will paint the town of Crested Butte, Colorado blue for an upcoming ad campaign titled “Are You Up For Whatever” for Bud Light. Crested Butte will be turned into Whatever, USA.

While some residents in the town were opposed to the Budweiser takeover, others are incredibly excited to see what is in-store. The company claims that its’ #UpForWhatever weekend at Whatever, USA is going to be “off the charts”.

Crested Butte town officials were secretly debating the company’s original offer of $250,000 for the takeover, Budweiser sweetened the deal, doubling the amount of money to be sure all was secure.

The town officials accepted the second offer immediately, however did not let residents in on the news. The officials say the secrecy was for good reason, as it was a matter of safety and security for the town, as they did not want a bunch of people traveling to the area for the event which will take place from September 5th thru the 7th.

MIA3We were able to catch up with Budweiser’s marketing and brand director Tom Kraus at the Made In America Festival in Philadelphia, PA to chat about both Made In America, as well as, some of the company’s upcoming initiatives.

When asked how the company feels about the success of Made In America, Kraus tells us “It feels great. Obviously, this is our third year here in Philadelphia, so we have a nice kind of flow going and the line-up this year is amazing.”

When speaking out the expansion to L.A. this year, Kraus comments “The whole theory here is how you unite the east coast and west coast together here, so it is one giant festival held on each individual coast. It is a way to bring everyone together under the Budweiser Made In America theme on one weekend as we get ready to celebrate Labor Day”.

We were curious about some of the other endeavors that the company has going on for the rest of this year into early next year to which Kraus reveals “As we look at the rest of the year, we have a big holiday push as we get closer to Thanksgiving and then the New Year. Into the first quarter of next year we will be getting back into Major League Baseball and some of the sporting activities that we do and you will see a renewed focus for the company, Budweiser specifically, around food. Beer pairings for example Budweiser and burgers together will be something you will see us roll out during the first quarter of next year”.

It seems that both Anheuser-Busch and music go hand and hand to which Kraus comments “We have a long standing tradition with Budweiser being in music. A lot of heritage over the past hundred years as a brand, so it has been part of our DNA for many many years. As we look at today’s millennial consumer, certainly they are very into music and it’s a passion point for them and it is a place as a brand that we can connect very organically with them. It is a natural tie to Budweiser”.

Kraus goes on to tell us that there is truly never a dull moment in his daily schedule working with such a great company with great brands. He reveals that as soon as Made In America 2014 comes to a close they will already be back at work on bringing Made In America 2015 to life as it is a year long operation. Kraus praises the amazing team behind planning the events and their partners such as LiveNation, Rocnation, Penn Distributing in Philly saying “We really couldn’t do it without the partners we have”.

When asked about something that may be misconstrued about the company, Kraus responds “I think that sometimes we get viewed as big corporate America and it’s really not about that, it’s about the authenticity and true belief that we have great brands behind us. Budweiser has stood the test of time and is now a global brand and I think those are all benefits to the company and consumers”.

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A$AP Rocky Slammed With Assault Charge After Allegedly Slapping Female Fan!

AR2(PCM) It seems that one person is not having such a great time following the Budweiser Made In America Festival held this past weekend in Philadelphia, PA. Rapper A$AP Rocky not only showed up for his performance at the festival about  20 minutes late, allowing him to only perform three songs, but now he has been slapped with an assault charge following an incident with a female fan.

The incident occurred at the Made In America Festival and the alleged victim claims that while A$AP was attempting to make his way through the crowd of dancing fans, with a bunch of women grabbing on his clothing. A$SP turned around and fired an open-hand slap right into the victims face.

The victim is claiming to have sustained injuries from the slap and also whiplash. She filed a criminal complaint with the Philadelphia District Attorney’s office, who has reviewed the case and made the decision to charge A$AP with misdemeanor simple assault.

PCM was in attendance at the Budweiser Made In America Festival and although we did not see the alleged incident go down, it is very easy to see how something like this could have happened when dealing with a crowd of 60,000 people. Many we spoke with on-site were disappointed by A$AP’s tardiness to the stage, as he was one of the weekend’s much anticipated performers. The crowd was going insane during this three song set, so it is no doubt that they were all over him when he attempted to venture out into the masses.

Check out our photos from A$AP Rocky’s Made In America Festival Performance:
All photos credit: Mike Sievila


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