Ladies Home Journal Magazine Makes A Major Cut Back

Ladies-Home-Journal1(PCM) The magazine print industry has been in a steady decline over the past few years, with many magazines being forced to make tremendous cut-backs to avoid having to end up folding completely.

The latest magazine to be affected by cut-backs is the popular Ladies Home Journal, one of the nations oldest women’s magazines. The Meredith Corporation who owns the magazine has recently announced that they will be putting an end to all subscription services. Ladies Home Journal will also no longer be published monthly, but will instead by a quarterly publication and only available at newsstands.

The magazine launched back in 1883 and still currently boasts a circulation of 3.2 million, however that is not enough to keep it thriving. The average age demographic for readers is women in their 50′s and advertisers are looking to publish in a magazine that offers a bit broader age demographic. A magazine spokesperson is blaming advertising and not the brand itself for the recent changes.

The magazine’s upcoming July issue will be the last one sent out to current subscribers and the change has left 35 employees in the magazine’s New York City office without a job.

The post Ladies Home Journal Magazine Makes A Major Cut Back also appeared on PCM Lifestyle.

Ladies Home Journal Magazine Makes A Major Cut Back

Ladies-Home-Journal1(PCM) The magazine print industry has been in a steady decline over the past few years, with many magazines being forced to make tremendous cut-backs to avoid having to end up folding completely.

The latest magazine to be affected by cut-backs is the popular Ladies Home Journal, one of the nations oldest women’s magazines. The Meredith Corporation who owns the magazine has recently announced that they will be putting an end to all subscription services. Ladies Home Journal will also no longer be published monthly, but will instead by a quarterly publication and only available at newsstands.

The magazine launched back in 1883 and still currently boasts a circulation of 3.2 million, however that is not enough to keep it thriving. The average age demographic for readers is women in their 50′s and advertisers are looking to publish in a magazine that offers a bit broader age demographic. A magazine spokesperson is blaming advertising and not the brand itself for the recent changes.

The magazine’s upcoming July issue will be the last one sent out to current subscribers and the change has left 35 employees in the magazine’s New York City office without a job.

The post Ladies Home Journal Magazine Makes A Major Cut Back also appeared on PCM Lifestyle.

American Apparel Releases Controversial Top-Less Ad

American-Apparel1(PCM) Never a company to shy away from controversy, especially where advertising is concerned, American Apparel has released a new top-less ad featuring a former Muslim model from Bangladesh.

The ad shows a completely top-less 22-year old model named Maks, who works as a merchandiser for the company, with the words “Made in Bangladesh” printed across her chest.

Maks, who was born in Dhaka, has resided in California since the age of four. The ad gives a description of Maks who claims she was raised a strict Muslim but ultimately distanced herself from her Islamic faith as she grew up and searched for her own identity.

The ad also goes on to say that Maks “doesn’t feel the need to identify herself as an American or a Bengali and is not content to fit her life into anyone else’s conventional narrative.”

The ad is geared toward raising awareness about American Apparel’s fair labor practices. All of the brands clothing is manufactured here in the States in downtown Los Angeles. The company has been put on blast several times over the last few years for their over-the-top and overly sexual advertisements. Recently there was outrage over a store-front display in New York where there window mannequins featured fake pubic hair poking out from the panties displayed.

The new ad is featured in both the U.S. and Canadian editions of Vice magazine.

The post American Apparel Releases Controversial Top-Less Ad also appeared on PCM Lifestyle.

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