(PCM) Beyoncé dropped a teaser trailer for 50 Shades of Grey on her Instagram on Saturday and the internet is freaking out.
The teaser trailer is more of an announcement for the official trailer which will be released this Thursday, 7/24.
In the meantime, you can watch the teaser trailer below, which appears to feature an a cappella version of Beyoncé’s “Crazy in Love.”
While it’s unclear why Beyoncé, undoubtedly one of the biggest pop/R&B artists of our time but not in the film, debuted the trailer, the move makes sense considering the BeyHive (Beyoncé’s loyal fans) consists primarily of women aged 18-55, which also happens to be the target demographic for 50 Shades of Grey.
Beyoncé is currently co-headlining with her husband and rap legend/mogul Jay-Z on their On the Run Tour, which is already seeing huge success; each show has been speculated to average $5.2 million in gross sales.
50 Shades of Grey, written by E.L. James in 2011, is the first book in the Fifty Shades trilogy, an erotic romance series that explores the relationship between a young college graduate and a young business mogul, and has already seen its more-than-fair share of success.
The series has been translated into over 52 languages and has sold over 100 million copies worldwide, making it the fastest-selling paperback of all time.
The film, which is speculated to be a box office hit, stars Jamie Dornan (Marie Anntoinette) as Christian Grey and Dakota Johnson (21 Jump Street) as Anastasia Steele and is directed by Sam Teylor-Johnson (Nowhere Boy).
Stay tuned for the official trailer coming out this Thursday and for 50 Shades of Grey, opening in theaters nationwide February 13, 2015.