(PCM) Commuters in New York City got quite a surprise when they were treated to a surprise performance by rappers Macklemore and Ryan Lewis of their hit song “Can’t Hold Us”.
As part of a campaign for the Grammy Awards, the duo boarded a north bound Bronx bus and after he and Lewis payed their fare, he dropped his hoodie, turned on a boom box and began clapping to the beat of the song. Macklemore than walked up and down the bus aisle, tossing paper towels and urged the passengers on the bus to dance and sing along.
The stunt is part of the Grammy’s “Music Unleashes Us” multiplatform ad campaign, aiming to capture people’s natural, visceral and sometimes uncontrollable reactions to music. The duo’s spot is one of four short films; the other three feature the hits of Eminem, Katy Perry, and Pink and fun.’s Nate Ruess.
The Grammy Awards air on Sunday, Jan. 26, at 8 p.m. ET on CBS.
Macklemore and Ryan Lewis Perform On A New York City Bus also appeard on Unskinny Pop.