(PCM) Lionsgate,a premier next generation global content leader, is teaming with Google to introduce “District Voices”, the latest campaign in Google’s Art, Copy & Code project to promote “The Hunger Games: Mockingjay – Part 1“. “Mockingjay – Part 1” is the third film in the global blockbuster Hunger Games franchise that has already grossed more than $1.5 billion at the worldwide box office.
“District Voices” is a five episode series on YouTube that brings to life Panem, the fictional world of The Hunger Games, through videos featuring popular YouTube creators. Each episode of the series was created with a different creator, whose channel content aligns with a specific industry from one of the districts of Panem.
The videos were concepted and developed with the team from the YouTube Space LA and filmed on location there, and around Los Angeles. They provide a window into an expanded world of The Hunger Games and deliver original content to the passionate fan bases of both the films and the individual YouTube creators. Presented as programming from CAPITOL TV, the government-sanctioned television network of The Hunger Games, DISTRICT VOICES is a leading example of how YouTube is emerging as the best place to reach the key 18-34 year-old audience.
Google’s Art, Copy & Code is a series of projects that explore new ways for brands to connect with consumers through experiences that people love, remember and share. Said Google’s Director of Creative Partnerships, Ben Malbon: “YouTube is the best place to build a fanbase. This collaboration with Lionsgate showcases how brands can harness the power of Google and YouTube to reach their core audience when they are engaging with the content they are most passionate about and where they are spending the majority of their time.”
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