Roku Original ‘Side Hustlers’ Renewed For Season Two! Featuring Emma Grede And Ashley Graham

Following season one’s debut, Roku, the #1 TV streaming platform in the U.S.*, will bring audiences a second season of its inspiring docuseries “Side Hustlers,” starring Emma Grede and Ashley Graham. During its opening weekend, “Side Hustlers” was the #1 on-demand title on The Roku Channel**. Season two of the production from Hello Sunshine, a part of Candle Media, and Ally Financial will introduce a new group of female entrepreneurs and small business owners, seeking life-changing advice and investments from the ultimate mentors, Grede and Graham.

“Working with the extraordinary women of season one to turn their dreams into realities was an unforgettable experience, and we can’t wait for viewers to see what we have in store for season two, along with Roku, Hello Sunshine, and Ally,” said Emma Grede, CEO of Good American and investor on “Side Hustlers,” and Ashley Graham, supermodel, entrepreneur, and investor on “Side Hustlers.” “Creating opportunities for women is something that we are both incredibly passionate about, and we can’t wait for fans to meet a new group of brilliant female entrepreneurs ready to transform their side hustles into investment-worthy main hustles.”

“We could not be more thrilled with the reaction our viewers have already shown ‘Side Hustlers,’ and we look forward to partnering with Emma Grede, Ashley Graham, and the phenomenal teams at Hello Sunshine and Ally to bring viewers another high-stakes season full of heart and unforgettable stories later this year,” said Brian Tannenbaum, Head of Originals, Roku Media. “The show’s early success illuminates Roku’s commitment to working with best-in-class brand partners, premium production partners, and top talent to create authentic, first-of-its-kind programming that can captivate audiences at scale.”

“While capturing the realities and ambitions of entrepreneurs everywhere, ‘Side Hustlers’ intimately highlights the journeys of some of the amazing people turning their side hustles into main hustles,” said Sara Rea, Head of Unscripted Television at Hello Sunshine. “As mentors and investors, Emma Grede and Ashley Graham offer advice that is both practical and inspiring. We’re so excited to build on the incredible reception to the first season alongside Emma, Ashley, and our fantastic partners at Roku and Ally.”

“We are so delighted to tell another set of compelling stories about a new group of side hustlers in season two,” said Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally. “Helping women who share our desire to disrupt industries with the support they need to build their businesses is the true purpose of this project.”

“Side Hustlers” follows ambitious female entrepreneurs vying for the chance to build multi-million dollar companies, while juggling the demands of their personal lives and day jobs. With life-changing investments on the line, who will rise to the challenge? Season one of “Side Hustlers” is available to stream for free on The Roku Channel.

“Side Hustlers” is produced by Hello Sunshine, a part of Candle Media, and presented by Ally. Reese Witherspoon, Sara Rea, Sue Kinkead, and Elizabeth Sandorff executive produce for Hello Sunshine, with Zoe Fairbourn and Kathleen Griffith also serving as producers. Emma Grede and Ashley Graham also serve as executive producers, along with Kimberly Goodman.

The second season of “Side Hustlers” joins Roku’s growing slate of Roku Originals, including “The Spiderwick Chronicles,” “Honest Renovations,” “Morimoto’s Sushi Master,” “The Great American Baking Show,” “Die Hart 2: Die Harter,” “Meet Me in Paris,” “WEIRD: The Al Yankovic Story,” and more. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals gives viewers free access to bold, fresh entertainment from the biggest names in Hollywood.

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