The Thrilljoy booth at this year’s New York Comic Con was a standout, drawing crowds with its energetic atmosphere, vibrant displays, and hands-on experiences. Located in a prime spot near the center of the exhibition hall, the booth was hard to miss, with its striking neon colors, larger-than-life character statues and engaging atmosphere. NYCC was the perfect place to launch the Thrilljoy brand which was created by former Funko CEO Brian Mariotti who partnered with powerhouse industry veterans Eric Peng Cheng, owner of Undefeated and Bait, MD Young, owner of MINDstyle International and Funko’s former SVP of licensing and emerging brands Dolly Ahluwalia.
The booth’s layout was clever, featuring several sections that catered to different types of fans. The atmosphere was lively but organized. Attendees navigated through the space seamlessly, guided by friendly staff who kept things moving despite the heavy foot traffic. Thrilljoy also succeeded in creating an inviting environment for fans to engage with the new brand.
A standout feature that differentiates Thrilljoy from its competitors is their Fan Advisory Board, composed of top content creators, product innovators, and dedicated collectors who have their fingers on the pulse of diverse fandoms. This groundbreaking initiative grants board members an equity stake in the company, ensuring their voices and insights directly influence the company’s direction and growth.
With key licenses from industry giants, Thrilljoy is poised to offer thoughtfully created, premium products different from anything else in the market. At launch the company will unveil three flagship product lines that exemplify its commitment to innovation:
Thrilljoy’s innovative PIX! platform elevates high-end collectibles by immortalizing pivotal moments in pop culture history. PIX! offers storytelling magic that captures not just a character, but an essential moment in time. With limited production runs and rare chase pieces, it delivers the thrill of the chase and the joy of community.
Designed with collectors in mind, PIX! redefines the unboxing experience with protective packaging that safeguards both the product and its future value. Enthusiasts understand the importance of packaging integrity, and PIX! empowers collectors to appreciate the item from both inside and outside the box—without compromising its worth. The price point for PIX! is set at $50.
Thrilljoy’s Mega Pix 12” line sets a new standard for high-end collectible figures with its unique magnetic accessories. This innovative feature enhances both detail and collectability, showcasing larger versions of beloved PIX! characters and collaborations with top licenses, including Thrilljoy’s mascot, Bloo. With luxurious packaging designed to protect the product and its future value, Mega Pix will be priced at $125.
Thrilljoy Threads embraces bold streetwear trends, offering premium gear that lets fans showcase their favorite brands in an upscale way. Each item is a hyper-limited edition, with most collections capped at 200-400 pieces, enhancing their collectability. Starting at $40, Threads features innovative packaging for each piece.
Overall, the Thrilljoy booth at New York Comic Con was a perfect blend of entertainment, interaction, and community engagement. The company successfully created a space where fans could immerse themselves in the Thrilljoy universe. With its engaging activities, exclusive content, and a welcoming atmosphere, Thrilljoy’s booth was a must-see for anyone attending the convention. If this year’s setup is any indication, fans can look forward to even bigger and better experiences from Thrilljoy at future events.
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