Disney+ to Launch in November, Priced at $6.99 Monthly

Disney+ (Disney Plus) will launch in the U.S. on November 12th, 2019, and will be priced at $6.99 per month, the company announced today at Disney’s annual Investor Day in Burbank, CA. The subscription services represents Disney’s next major jump into the video-streaming wars. By making their prices less than other streaming platforms like Netflix, Disney+ will be half the price of Netflix’s standard package $12.99 monthly plan.

Disney+ will include content that appeals to multiple demographics, including movies and TV shows from its Marvel, Lucasfilm’s Star Wars, Pixar and Disney brands.

In 2018, Disney movies grossed more than $7 billion dollars and “we believe that demand will translate to Disney+, We’re confident consumers are going to love the new service.” said Kevin Mayer, chairman of Disney’s Direct-to-Consumer and International business segments.

Disney+ will launch with 7,500 episodes, 25 original series, 400 library movie titles, and 100 recent theatrical films releases, according to Agnes Chu, the senior vice presiden of Content and Disney+. That includes 30 seasons of ‘The Simpsons’ starring Homer, Marge, Maggie, Bart, and Lisa, which Disney obtained rights to through the acquisition of 21st Century Fox. In year five, it expects to have an annual production slate of some 50 originals, Chu said.

Disney+ will be an ad-free service, supported solely by fan subscription fees. It’s going to have a wide platform footprint, spanning game consoles, smart TVs and connected streaming devices, including Roku and PlayStation 4, said Michael Paull, president of Disney Streaming Services (formerly BAMTech).

The company’s new streaming service will launch on November 12, 2019 in North America. It’ll cost $6.99 a month and $69.99 a year. Disney (DIS) said it expects to have 60 million to 90 million subscribers by end of fiscal year 2024.

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