Rock band Saint Asonia are previewing their music video for their hit single “The Hunted” through a new Snapchat Lens that puts the viewer right into the video’s key scene.
In the :30 second excerpt of their forthcoming full length video for “The Hunted,” viewers can actually insert themselves into a clip from the upcoming video through a specially-designed Lens, and can then share their cameo role with their friends on Snapchat.
While the band unveiled the new Lens via their social media accounts, the Lens will also be featured in Lens Explorer, Snapchat’s hub to discover Lenses made by the community. To open Lens Explorer, just tap the smiley icon that appears when the Lens Carousel is active.
The Lens was made through Lens Studio, Snap’s free desktop app that makes it possible for anyone to create their own Lenses for Snapchat. Lens Studio just unveiled six new templates, including a Face In Video template, which places the viewer’s face into a video. Saint Asonia is the very first band to utilize this exciting new feature.
The Lens was designed by Blnk Digital and the video clip is an excerpt from the forthcoming full-length video directed by P.R. Brown.
Since being released two weeks ago, “The Hunted,” which features a guest vocal from Godsmack’s Sully Erna, has quickly gained radio support across the rock format. The song is the first single from Saint Asonia’s forthcoming album, “Flawed Design,” due out this fall on Spinefarm Records.
ABOUT SAINT ASONIA:
Saint Asonia – named Loudwire’s Best New Artist of 2015 –sparked into life four years ago when former Three Days Grace frontman Adam Gontier and Staind guitarist/founding member Mike Mushok decided to turn their joint ambition to make music that is “raw, real, and straight from our hearts” into a new band and a fully-fledged studio outing.
The result was their acclaimed self-titled debut, released in 2015, which charted Top 10 in Canada and entered the Billboard U.S. Rock Albums chart at #2. The album was driven by the Top 10 radio tracks “Better Place” and “Let Me Live My Life,” as well as the high-concept video to the featured track “Fairy Tale.”
Collectively responsible for 28 Top 10 U.S. Rock Radio hits, including 17 #1’s — the demand was immediately there for Saint Asonia to take to the road. Following an inaugural main stage appearance at Rock on the Range in 2015, the band set off on U.S. amphitheater tours with Breaking Benjamin and Disturbed and will follow the release of “Flawed Design” with an extensive tour schedule which will be announced shortly.