Has Raised More Than $300,000 With Special “Atlas Falls” T-Shirt & Song Bundle Benefiting Non-Profit Humanitarian Aid Organization Direct Relief
Don’t give up now /
There’s already so much at stake /
If Atlas falls, I’ll rise up and carry us all the way /
It won’t pull me down /
The weight of impossible days /
I’ll stand tall /
I’ll rise up and carry us all the way
Multi-platinum band Shinedown has released their new single “Atlas Falls,” sharing a message of optimism and faith in humanity amid the COVID-19 pandemic. PRESS HEREto listen and watch the lyric video:
Until now, “Atlas Falls” has only been available as part of an exclusive T-shirt and song bundle for Shinedown‘s fundraising relief effort for humanitarian aid organization Direct Relief, one of the largest providers of humanitarian medical resources in the world whose mission is to improve the health and lives of people affected by poverty or emergency situations by mobilizing and providing essential medical resources needed for their care. The band has raised more than $300,000 and counting (including a $20,000 donation from Shinedown that kicked it off), for the organization which is currently working to providepersonal protective equipmentto frontline health workers responding to Coronavirus (COVID-19) and essential medications and supplies for patients. This includes 10,800 shipments to more than 1,800 health care facilities across all 50 U.S. states and 62 countries, totaling more than 3.4 million masks, 2.8 million gloves, 119,000 gowns and coveralls, 600 oxygen concentrators and ventilators, as well as 40.1 million doses of medications to treat a range of chronic and acute health conditions. Shinedown is continuing its fundraising efforts – the “Atlas Falls” T-shirt is still available for purchase with 100% of proceeds going to Direct Relief –PRESS HERE to purchase.
Written eight years ago during the sessions for the Amaryllis album but never released, “Atlas Falls” was always special to the band and it became clear to them that it was the right time for the song’s message to arrive as the world was beginning to respond to the COVID-19 pandemic. Drawing inspiration from the Greek myth of Titan Atlas who carries a celestial sphere on his shoulders, “Atlas Falls” is a reassuring anthem that if Atlas falls, we will lift each other up in times of strife. Shinedown pulled the song from their vault for their partnership with Direct Relief, and now as the world continues to combat the coronavirus, the release of the song continues to remind us that when times get tough, we will hold each other up and we will stand tall…together. “Atlas Falls” is already a Top 20 rock radio hit and climbing.
“The response to ‘Atlas Falls’ has been overwhelming, and Barry, Zach, Eric and I cannot say thank you enough to Shinedown Nation and everyone around the world that has supported Direct Relief during the COVID-19 response. The faith, the love, and the showing of humanity has just been incredible. ‘Atlas Falls’ is a reminder that we are at our best when we need each other, and the only way through this is together,” says Shinedown front man Brent Smith.
“Direct Relief is so deeply grateful for the extraordinary commitment of Shinedown Nation to help keep health workers safe as they put themselves at risk to keep all of us safe,” shares Direct Relief President & CEO Thomas Tighe. “This support translates into immediate, practical help, and is such a wonderful example of everyone pulling together and doing whatever we can to protect those who are most vulnerable.”
Stay tuned for much more to come from Shinedown. The band recently released a “prelude” – a sneak peek at a very special upcoming project – check it out:
Additionally, front man Brent Smith and guitarist Zach Myers are working on their next Smith & Myers album. For up-to-date information, please visit www.shinedown.com.
Since forming in Jacksonville, Florida in 2001,Shinedown – Brent Smith [vocals], Zach Myers [guitar], Eric Bass [bass, production], and Barry Kerch [drums] – have sold more than 10 million albums and 10 million singles worldwide, earned 14 platinum and gold singles, five platinum and gold albums, 16 No. 1 Active Rock hits, and amassed more than 2.5 billion total streams. They have crushed Billboard’s Mainstream Rock Songs airplay chart with all of their 26 consecutive career singles reaching the Top 5, an unparalleled achievement. Recent hits “ATTENTION ATTENTION,” “GET UP,” “MONSTERS“and “DEVIL“ bring their total to 16 No. 1s on the Mediabase Active Rock Chart and 15 No. 1s on the Billboard Mainstream Rock Songs Chart, tying the record for the most No. 1s ever on both charts. The story that unfolds on their latest acclaimed album
ATTENTION ATTENTION(Atlantic Records) is an enduring statement about the resolve of the human spirit – touching on themes such as mental health, overcoming struggles and not being afraid to fail and the importance of our human connection with one another. Speaking to the human spirit in a time of need, crossover hit “GET UP” (which has racked up more than 59 million streams and landed the band on Live with Kelly & Ryan) quickly became a beacon of light for listeners around the globe with its urgent and universal message of hope, empathy and encouragement. Shinedown‘s distinct mix of explosive rock ‘n’ roll spirit, thought-provoking lyrics, melodic sensibility and cinematic flourishes colors on ATTENTION ATTENTION, which has racked up more than 355 million global streams, simultaneously hit #1 on Billboard’s Alternative, Top Rock and Hard Rock Albums Charts, debuted Top 5 on the Billboard 200, and led to two iHeart Radio Music Award nominations for Rock Artist of the Year and Rock Song of the Year in both 2019 and 2020. Hailed for their high-octane live shows, Shinedown continues to engender diehard love from millions of global fans and has racked up countless sold-out tours and festival headlining sets, propelled by their world-class showmanship and the undeniable power of front man Brent Smith‘s voice.