(PCM) Catchphrases have been a part of the advertising world since it first began. It is believed that the first advertisement ran in a French newspaper called La Presse in June of 1826 and after it proved to be successful, newspapers all over the world began to include various advertisements throughout their pages.
The very first television advertisement that aired in the United States was on July 1, 1941 and was for watchmaker Bulova. The spot aired during the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies.
Since that time we have been inundated with advertisements nearly everywhere we turn. They are all over the internet, on television, in articles on our smart phones, on billboards as we drive, but hey, you get the point!
While some people may say that this constant advertising is going overboard, we have to admit that some of the advertising that has popped up over the years is quite clever and many of the catchphrases presented in these ad’s have withstood the test of time and have become part of the fabric of pop culture to this very day.
Advertising is not the only place that catchphrases originate either, often times they come from certain televisions shows, movies or even songs that were popular over the years. Let’s look a a few of the more popular catchphrases and see just where they originated, as many of them are still being currently used today.
For instance, back in 1968 we had the infamous catchphrase “You’ve come a long way, baby” for Virginia Slims cigarettes, “Ring around the collar” for Whisk laundry detergent, “Hello, Gorgeous!” from the film “Funny Girl” and of course, “Who’s your daddy?” from the song “Time of the Season”, by The Zombies to only name a few.
In 2003, with the help of pop superstar Justin Timberlake, McDonald’s launched their advertising campaign behind the catchphrase “I’m Lovin’ It” and back in the early 1960’s KFC adopted their catchphrase “Finger lickin’ good” to describe their famous fried chicken.
Skittles candy began using the “Taste The Rainbow” phase in 1994, while we can stretch all the way back to the 1930’s for the famous Rice Krispies “Snap, Crackle, Pop” slogan which perfectly describes the way the cereal sounds when you add milk.
Makeup company Maybelline used the famous slogan “Maybe She’s Born With It, Maybe It’s Maybelline” for many years before switching over to their current slogan “Make It Happen”, while Loreal is still using “Because You’re Worth It” and Nike’s “Just Do It” will never get old.
These are just some of our favorite catchphrases, as we could most likely make pages and pages of ones that stand out over time. What are some of your favorite pop culture catchphrases that have withstood the test of time?
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