Regal’s egg-cited for its first augmented reality Easter egg hunt

Regal is egg-cited to announce the launch of a weeklong, nationwide Easter egg hunt beginning Monday, April 15, that will bring blockbuster movie posters to life. Movie fans are invited to use the Regal mobile app’s augmented reality filter to scan in-theatre posters and unlock exclusive rewards, redeemable through Tuesday, April 30, at all participating Regal theatres.

“The race is on for our moviegoers with this one-of-a-kind promotion, which features incredible prizes hidden