(PCM) The power of the internet has spoken yet again and lingerie retailer Victoria’s Secret has now changed their current “Perfect Body” ad campaign after being hit with a petition and outrage from body image advocates online.
The ad’s for the company’s new bra collection “Body By Victoria” featured the retailers notoriously thin models sporting bras and panties with the text “Perfect Body” splayed across their bare torsos.
The ad sparked up a huge debate online with many people claiming that the ad created negative body image stereotypes and advocated low self-esteem. There was even a Change.org petition created that urged the company to apologize for irresponsible marketing tactics.… Full Story
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