(PCM) There are some big changes in store for clothing retailer Abercrombie and Fitch and we say it’s about time! The teen-geared clothing retailer has faced a ton of criticism and public outrage due to it’s scantily clad models, racist hiring policies, and club-like shopping atmosphere. These factors all contributed to a nearly 77% drop in profits which led the company and it’s CEO Mike Jeffries to introduce some big changes and hopefully win back some of their target demographic.
The stores will now no longer feature a night-club vibe with heavy thumping beats and probably the biggest change will be that the display mannequins will actually be clothed instead of featuring those oh so offensive ads on display.
In a statement, Jeffries said “Abercrombie and Fitch is targeted to its customer, its customer is changing, and we’re ready to change with her and him.” The stores will now feature quieter, less obtrusive music, less heavy cologne smell, brighter lights and no more pictures of perfect abs. It will certainly be a far less offensive shopping experience.
The company claims that the new changes are set to take place throughout its’ stores over a time period in the next few months.
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